WhatsApp marketing campaigns for restaurants
Send an offer, a new dish or a festival menu to the customers who have already ordered from you. Pick an audience, write the message, schedule it, and pay per message from a prepaid wallet. On the Growth plan, reach new customers with WhatsApp Status ads and Click-to-WhatsApp ads.
- Customer list builds itself from every order
- Audiences such as new, returning and inactive customers
- Prepaid wallet: top up and pay per message
- Status ads and Click-to-WhatsApp ads on the Growth plan
How it works
- 1
Pick an audience
Every order adds the customer to your list. Choose everyone, or a segment such as customers who have not ordered in 30 days.
- 2
Write the message
Marketing messages on the WhatsApp Business API use templates that Meta approves. Add an image, a button to your store page and the customer's name.
- 3
Top up and send
Campaigns are paid from a prepaid wallet in your dashboard. Send now or schedule for Saturday 11 am.
- 4
See what happened
Sent, delivered, read and failed counts for every campaign, in the same dashboard as your orders.
Broadcasts with a wallet
You load a prepaid wallet from the dashboard and each message is paid from it. The balance is always visible, so you know how much is left before you send.
- Prepaid wallet, top up any time
- Schedule campaigns for a date and time
- Sent, delivered, read and failed per campaign
- Link button to your store page
Templates and audiences
WhatsApp requires marketing messages to use pre-approved templates. Tezzu submits yours for approval and keeps them ready to reuse. Audiences come from your order history, so you never upload a spreadsheet.
- Template approval handled from the dashboard
- Audiences: new, returning, inactive, never ordered, big spenders
- Personalised with the customer's name
- Images and buttons in the message
Ads that open a chat
On the Growth plan, run WhatsApp Status ads and Click-to-WhatsApp ads on Facebook and Instagram. Each tap opens a chat with your number, where the bot shows the menu and takes the order. Ad spend goes to Meta.
- WhatsApp Status ads
- Click-to-WhatsApp ads on Facebook and Instagram
- Every new chat joins your customer list
- Growth plan, ₹1,999 a month
Who uses it
Guides on whatsapp campaigns
Tezzu campaigns step by step: top up the wallet, pick your customers, write a template that gets approved, send, and read the results in the dashboard.
How a cafe sends WhatsApp offers for cafe customers every week from a prepaid wallet: building the list, what 2,000 messages cost, templates and results.
WhatsApp Status ads for a new cloud kitchen: what the ad is, where it appears, a worked launch budget, and the chat that takes the order after the tap.
The complete guide to WhatsApp marketing for restaurants: an opted-in list, campaign types that bring orders, message writing, timing, costs and ROI.
Frequently asked questions
What does a WhatsApp campaign cost?
Campaigns are paid from a prepaid wallet you top up in the dashboard, and the cost of each message is deducted from it. There is no commission on the orders a campaign brings in; those are charged the flat ₹10 per order like any other. Your plan subscription stays the same.
Is there a limit on how many customers I can message?
Campaigns go out through the WhatsApp Business API, so the 256-contact limit of the WhatsApp Business app does not apply. You can message your whole list in one campaign. Meta does set messaging tiers for business numbers that grow with use, and marketing messages must use approved templates.
What is template approval and how long does it take?
Meta requires every marketing message sent through the API to match a template it has approved, to keep spam off WhatsApp. You write the template in Tezzu, with placeholders for the name or offer, and submit it. Approval is usually quick, often within a day, and the template can then be reused for future campaigns.
How do WhatsApp Status ads and Click-to-WhatsApp ads work?
They are available on the Growth plan. Status ads appear in the Updates tab of WhatsApp; Click-to-WhatsApp ads run on Facebook and Instagram. Either way a tap opens a chat with your business number, where the Tezzu bot greets the person, shows the menu and takes the order. Ad spend is paid to Meta, and the Tezzu team helps you set up.
Will campaigns get my number blocked?
Sending approved templates through the API to customers who agreed to hear from you is how WhatsApp intends marketing to work. Blocks come from messaging people who never opted in, sending too often, or using a personal number for bulk forwards. Keep campaigns relevant and spaced out, and watch the failed count on each campaign.
Message the customers you already have
Broadcasts with a prepaid wallet on every plan. 7-day free trial, no commission on the orders that follow.
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