WhatsApp offers for cafe customers work best as a habit: the same day every week, one message, one reason to come in or order. A cafe with 2,000 people who have ordered from it in the last year has a list that most advertising budgets would struggle to reach, and a campaign wallet lets you message all of them for the price of a few flat whites.
This post walks a cafe through the weekly offer on Tezzu: where the 2,000 come from, what the messages cost from the prepaid wallet, how to write a template Meta approves, how to send it so the orders are traceable, and how to read the results on Thursday to decide next Tuesday's offer.
Why a weekly offer beats an occasional one
Cafes live on regulars, and regulars run on routine. An offer that arrives every Tuesday at 11 am becomes part of the week: people start to expect it, and some of them plan lunch around it. A random blast once a quarter gets a spike and then nothing. The weekly cadence also keeps the list warm, so when you have something bigger to announce, a new menu or a weekend brunch, the audience is used to hearing from you.
The constraint is that every message costs money and uses up a little of the customer's patience. One a week, with a real offer in it, is about the limit for a cafe. The wider set of ideas for what to put in those messages is in cafe marketing ideas for weekdays.
Where the 2,000 come from
The list is built from orders. Every customer who has ordered on your WhatsApp number or store page is in your Tezzu customer list with their name, number and order history. A cafe doing 60 direct orders a day builds a list of 2,000 distinct customers within a few months, with no form and no sign-up sheet.
This matters for two reasons. These people have messaged you first and bought from you, so a message from your number is expected rather than spam. And the list is clean: no bought numbers, no scraped contacts, nothing that gets your number's quality rating marked down by Meta. The rules for building a list you are allowed to message are in building a WhatsApp customer list legally.
For a weekly send, the customer insights in the dashboard help you pick the audience: everyone who ordered in the last few months is the warm core, and customers who have gone quiet are a separate, smaller win-back group that gets a different message.
What 2,000 messages cost
Campaigns run from a prepaid wallet in the dashboard. You top it up, and it is debited per message as Meta confirms delivery; a message that never delivers, because the number is no longer on WhatsApp, is not charged. Meta sets the per-message rate for marketing conversations in India and publishes it on its own pricing page; the rate has been below a rupee per message and changes from time to time, so use the current figure. The arithmetic below uses an illustrative ₹0.80.
| Weekly send | Messages | Wallet cost at ₹0.80 | Orders to cover it at ₹100 margin each |
|---|---|---|---|
| Warm core, ordered in the last 90 days | 1,200 | ₹960 | 10 |
| Full list | 2,000 | ₹1,600 | 16 |
| Four weekly sends to the full list | 8,000 | ₹6,400 | 64 across the month |
Put it against the cafe's numbers. If the average order is ₹250 with around ₹100 of margin after food and packaging, the weekly send to 2,000 is covered by 16 orders, which is under 1 percent of the list. A send that brings 40 orders is ₹10,000 of revenue for ₹1,600 of messages. These are illustrative figures to show the shape; your own margin and response will set the real break-even. How Meta's per-message pricing is structured is in WhatsApp marketing cost in India.
Writing a template that gets approved and gets orders
Campaign messages are templates reviewed by Meta before sending. Plain, specific, clearly from a business the recipient knows, with an opt-out line, and they tend to pass quickly. Three weekly offers that fit a cafe:
- Tuesday lunch: "Hi {{1}}, Tuesday at Brew Lane: any sandwich plus a cold coffee for ₹249 till 3 pm. Order on WhatsApp or at {{2}}. Reply STOP to opt out."
- Weekday free delivery: "Hi {{1}}, free delivery on orders above ₹399 this week, Monday to Friday. Order at {{2}}. Reply STOP to opt out."
- New item: "Hi {{1}}, our new hazelnut croissant is in from today, ₹120. First 50 orders get a free americano. Order at {{2}}. Reply STOP to opt out."
Avoid all caps, strings of emojis, shortened links and vague "click here" lines; those are the usual rejection reasons. The full checklist is in how to get a template approved the first time. Get three templates approved up front so a weekly send never waits on review.
What this looks like on Tezzu
The campaigns section of the dashboard holds the wallet, your approved templates and every campaign you have sent. Creating the Tuesday send is a short form: name it, choose the audience from your customer list, pick the template, fill the placeholders with the customer's name and your store link, and either send now or schedule it for 11 am. Before you confirm, the screen shows the number of recipients and the wallet balance, so the maximum spend is visible.
The message goes out from your own WhatsApp number, the one customers already order on, so it arrives as a message from the cafe and not from an unknown sender. During the send, the campaign shows queued, sent and delivered counts, and the wallet balance moves only as deliveries are confirmed. Customers who reply land in your dashboard alongside their orders; customers who tap the link order through the same store page and bot as always, and those orders arrive in the live dashboard and staff app like any other.
Two features make the results readable. A coupon set to auto-apply means the Tuesday deal applies itself at checkout with no code to type, and the orders list shows which orders used it. A promo banner on the store page shows the same offer to anyone who opens the store that day, so the message and the page agree. Which plans include campaigns, and how the wallet sits next to the plan and the ₹10 per-order charge, is on the pricing page, and the whole campaign toolset is on the features page. The first-campaign walkthrough with screens is in sending your first WhatsApp campaign from Tezzu.
Send your first Tuesday offer
Start the free trial, take orders on your number for a few weeks to build the list, then top up the wallet and schedule the first weekly send.
Start your free 7-day trialReading Thursday's numbers to plan next Tuesday
By Thursday you have the week's answer. Open the campaign, note delivered count and wallet spend. Open the orders list and count the orders that used the auto-applied coupon between Tuesday 11 am and Wednesday night. Divide. If 2,000 messages brought 35 orders, the offer cost about ₹46 per order in messages, against a ₹250 order.
Then change one thing for next week. Same offer, different time. Same time, different offer. A smaller audience of the most recent customers against the full list. After six or eight weeks you will know what your regulars respond to, which is worth more than any template library. Keep the quiet customers for a separate monthly message with a stronger reason to return; the approach is in WhatsApp win-back campaigns. The ordering setup that builds the list in the first place is described on Tezzu for cafes.
Frequently asked questions
How much does it cost to send a WhatsApp offer to 2,000 cafe customers?
Meta charges per delivered marketing message, at a rate for India published on its pricing page that has been under a rupee per message. At an illustrative ₹0.80, a send to 2,000 customers costs about ₹1,600 from the prepaid wallet. Undelivered messages are not charged, and the plan subscription is separate from the wallet.
Can I send a WhatsApp broadcast to more than 256 customers?
Through the WhatsApp Business API, yes. The 256 limit applies to broadcast lists in the WhatsApp Business app on a phone. A campaign sent through an API platform such as Tezzu goes to every customer you choose, from your own number, using an approved template, with delivery counts per recipient and a per-message charge from the wallet.
How often should a cafe send WhatsApp offers?
Once a week is a sensible limit for a cafe, on a fixed day and time so regulars come to expect it. More often than that and people start opting out, which also affects your number's quality rating with Meta. Put a real offer in every message; a message with nothing in it costs the same and earns nothing.
How do I know which orders came from a WhatsApp campaign?
Attach a coupon that auto-applies at checkout to each campaign, and mention it in the message. Orders that used the coupon show it in the orders list, so counting campaign orders is a filter rather than guesswork. Compare that count with the delivered count and the wallet spend on the campaign screen to get a cost per order.