Privacy Policy

1. Introduction

Welcome to tezzu ("Company," "we," "us," or "our"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our WhatsApp Commerce Platform and related services.

By using tezzu, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this privacy policy, please do not access our services.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Register for an account as a merchant
• Place orders as a customer via WhatsApp
• Contact us for support or inquiries
• Subscribe to our newsletter or marketing communications

This information may include:

• Contact Information: Name, email address, phone number, WhatsApp number
• Business Information: Business name, address, GSTIN, FSSAI license (for merchants)
• Order Information: Delivery address, order history, payment details
• Account Credentials: Username, password (encrypted)

2.2 Automatically Collected Information

When you use our services, we automatically collect certain information, including:

• Device Information: Device type, operating system, browser type
• Log Data: IP address, access times, pages viewed, referring URL
• Usage Data: Features used, interaction patterns, session duration
• Location Data: Approximate location based on IP address or delivery address

2.3 WhatsApp Data

As a WhatsApp-based platform, we process:

• WhatsApp phone numbers of customers and merchants
• Message content related to orders and inquiries
• Message delivery status and timestamps
• Profile names as provided by WhatsApp

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Service Delivery

• Process and fulfill orders placed through WhatsApp
• Send order confirmations, updates, and delivery notifications
• Enable communication between customers and merchants
• Provide customer support and respond to inquiries

3.2 Platform Improvement

• Analyze usage patterns to improve our services
• Develop new features and functionality
• Conduct research and analytics
• Debug and fix technical issues

3.3 Business Operations

• Process payments and manage billing
• Verify merchant identities and credentials
• Prevent fraud and ensure platform security
• Comply with legal obligations

3.4 Marketing (with consent)

• Send promotional offers and updates
• Notify you about new features or services
• Conduct surveys and collect feedback

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 With Merchants

When you place an order, we share necessary information (name, phone number, delivery address, order details) with the merchant to fulfill your order.

4.2 With Service Providers

We work with third-party service providers who assist us in operating our platform:

• Cloud Infrastructure: AWS, Google Cloud for hosting and storage
• WhatsApp Business API: Meta/WATI for messaging services
• Payment Processors: For processing transactions
• Analytics: To understand platform usage

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Court orders or legal processes
• Government or regulatory requests
• Protection of our rights, privacy, safety, or property
• Emergency situations involving potential threats to individuals

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

• Encryption: All data transmitted is encrypted using TLS/SSL
• Access Controls: Role-based access with multi-factor authentication
• Data Storage: Encrypted databases with regular backups
• Monitoring: 24/7 security monitoring and intrusion detection
• Compliance: Regular security audits and vulnerability assessments

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations (tax records, etc.)
• Resolve disputes and enforce our agreements
• Maintain business records for legitimate purposes

Retention periods:

• Active account data: Duration of account plus 2 years
• Order history: 7 years (for tax/legal compliance)
• WhatsApp messages: 90 days after order completion
• Analytics data: Anonymized and retained indefinitely

7. Your Privacy Rights

Depending on your location, you may have the following rights:

7.1 Access and Portability

You have the right to request a copy of your personal data in a structured, commonly used format.

7.2 Correction

You have the right to request correction of inaccurate or incomplete personal information.

7.3 Deletion

You have the right to request deletion of your personal data, subject to certain exceptions (legal obligations, ongoing orders, etc.).

7.4 Opt-Out

You have the right to opt out of marketing communications at any time by:

• Clicking "unsubscribe" in our emails
• Replying "STOP" to WhatsApp messages
• Contacting us at privacy@tezzu.io

7.5 Withdraw Consent

Where we rely on consent, you have the right to withdraw it at any time.

8. Cookies and Tracking

Our website and admin portal use cookies and similar technologies:

• Essential Cookies: Required for platform functionality (authentication, security)
• Analytics Cookies: Help us understand how you use our services
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Note that disabling certain cookies may affect functionality.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately at privacy@tezzu.io.

10. International Data Transfers

Your information may be transferred to and processed in countries other than India. We ensure appropriate safeguards are in place for such transfers, including:

• Standard contractual clauses
• Data processing agreements with service providers
• Compliance with applicable data protection laws

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the new policy on this page
• Updating the "Last updated" date
• Sending you an email notification (for significant changes)

We encourage you to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

For GDPR-related inquiries (EU residents), you may also contact our Data Protection Officer at dpo@tezzu.io.

13. Grievance Redressal

In accordance with the Information Technology Act, 2000 and applicable rules, the name and contact details of the Grievance Officer are: