50 WhatsApp Promotional Message Templates for Food Businesses

A good WhatsApp promotional message for food business owners does three things in under 60 words: states one offer in the first line, gives one reason to act now, and ends with one link. The 50 templates below are written to that rule, grouped by the moment you would send them, with placeholders in square brackets for your name, dish, price and link.

Copy them, change the brackets, and send to customers who have agreed to hear from you. The rules for consent and timing are in the guide to WhatsApp marketing for restaurants.

How to use these templates

Replace every bracket before you send. Add the customer's first name where the platform supports it. Attach one photo of the real dish. Send between 11 am and 12:30 pm for lunch and 5:30 pm to 7 pm for dinner, no more than once or twice a week. If you send through the WhatsApp Business API, each template needs approval first; the post on getting template messages approved explains what passes. And only message people who opted in, as described in how to get WhatsApp consent without annoying customers.

New menu and launch messages (1 to 8)

1. [Name], we just added [Dish] to the menu. First 50 orders get it at ₹[Price] instead of ₹[Regular]. Order here: [Link]
2. New this week at [Restaurant]: [Dish], made [how]. Try it tonight. [Link]
3. You asked, we listened. [Dish] is back on the menu from today. Order on our number: [Link]
4. Our winter menu is live: [Dish 1], [Dish 2] and [Dish 3]. Have a look: [Link]
5. Something new for breakfast: [Dish] from 8 am daily. Pre-order tonight for tomorrow morning. [Link]
6. [Name], you were one of our first customers, so you see it first: [Dish] launches Friday. Pre-orders open now. [Link]
7. We opened a new outlet at [Area]. Same menu, same number, now closer to you. [Link]
8. Chef's special this weekend only: [Dish], limited to 40 plates a day. Reserve yours: [Link]

Weekend and time-bound offers (9 to 17)

9. Weekend special: [Combo] for ₹[Price], serves four. Friday to Sunday. Order: [Link]
10. Tuesday is slow, so you win. [Dish] at ₹[Price] today only, until 9 pm. [Link]
11. Happy hour on our number: 20 percent off all orders placed between 3 and 6 pm today. Code [Code]. [Link]
12. Rain outside, [Dish] inside. Free delivery on orders above ₹[Amount] tonight. [Link]
13. Match tonight. [Combo] for ₹[Price], delivered before the first ball. Order by 6:30 pm. [Link]
14. Lunch sorted: [Thali] at ₹[Price], ready for pickup from 12:30. Order before 11:45. [Link]
15. Last 3 hours: [Offer] ends at 10 pm tonight. [Link]
16. Sunday family pack: [Items] for ₹[Price]. Pre-order by Saturday night for a guaranteed slot. [Link]
17. Midweek deal for regulars only: buy one [Dish], get a second at half price, Wednesday and Thursday. Code [Code]. [Link]

Festival and seasonal messages (18 to 26)

18. Diwali pre-orders are open. Sweets and gift boxes from ₹[Price], delivery from [Date]. Order by [Cut-off]: [Link]
19. Holi special: [Dish] and [Drink] combos for your gathering. Bulk orders of 20 or more get [Offer]. [Link]
20. Ramadan iftar boxes, ₹[Price] per box, delivered by [Time] daily. Book the whole week in one order: [Link]
21. Navratri fasting menu is live: [Dish 1], [Dish 2], [Dish 3], all vrat-friendly. [Link]
22. Christmas cakes: plum, rum and eggless, from ₹[Price]. Pre-orders close [Date]. [Link]
23. Independence Day lunch: [Combo] at ₹[Price] for pickup and delivery. [Link]
24. Summer is here. Chilled [Drink] and [Dessert] added to the menu, delivered in insulated packs. [Link]
25. Raksha Bandhan gift boxes, packed and delivered anywhere in [City] on the day. Book now: [Link]
26. New Year's Eve dinner at home: [Menu] for two at ₹[Price]. Only 60 orders, pre-paid. [Link]

Win-back and loyalty messages (27 to 35)

27. [Name], it has been a while. Here is ₹[Amount] off your next order this week. Code [Code]. [Link]
28. We miss having you around. Your usual, [Dish], is waiting, and delivery is on us till Sunday. [Link]
29. Thank you for ordering [N] times with us. Your next [Dish] is free with any order above ₹[Amount]. [Link]
30. [Name], your birthday week starts today. A free [Dessert] with any order till [Date]. [Link]
31. Loyalty update: you are one order away from a free [Dish]. Order now: [Link]
32. Refer a friend, both get ₹[Amount] off. Share this link with them: [Link]
33. Did something go wrong last time? Reply to this message and we will make it right, plus ₹[Amount] off your next order.
34. Our regulars see it first: [Offer] is open to you 24 hours before everyone else. [Link]
35. One year since your first order with us, [Name]. Thank you. Dinner tonight is 20 percent off with code [Code]. [Link]

Order-direct and first-order messages (36 to 42)

36. Same food, lower prices. Order on our WhatsApp number and skip the app charges. Menu: [Link]
37. Thanks for your first order, [Name]. Your second one is ₹[Amount] off with code [Code]. [Link]
38. Save this number. Every order placed here gets free delivery above ₹[Amount]. [Link]
39. Our full menu is now on [Link]. No app download, pay by UPI, delivered in [Time].
40. Order ahead and skip the queue. Choose a pickup time and your food is ready when you arrive. [Link]
41. Office lunch sorted: order before 11:30 and we deliver by 1 pm. Group orders welcome. [Link]
42. Scan, order, pay. Our WhatsApp menu works from any phone. Try it with ₹[Amount] off today: [Link]

Feedback, review and reminder messages (43 to 50)

43. How was your [Dish] today, [Name]? Tap to rate in 5 seconds: [Link]
44. Thank you for ordering. If you enjoyed it, a Google review helps us a lot: [Link]
45. Your weekly [Pack] is ready to reorder. Same items, same price. Confirm here: [Link]
46. Reminder: pre-orders for [Festival] close tonight at 10 pm. [Link]
47. Your pickup slot is confirmed for [Time] at [Address]. Reply if you need to change it.
48. We are open on [Holiday] from [Time] to [Time]. Order early to beat the rush: [Link]
49. We tried something new with the packaging. Did your food arrive hot? Reply with a quick yes or no.
50. Menu prices are changing from [Date]. Order before then at the current prices: [Link]

Rotate these across a month rather than sending them all. A typical calendar is one weekend offer every Friday, one launch or festival message a month, win-backs triggered by 30 days of silence, and feedback requests after every order. The 30 restaurant offer message ideas post has more offer structures to plug into templates 9 to 17.

Tezzu is one way to send these. Campaigns go out from your own WhatsApp number on a prepaid wallet to customers who opted in at order time, coupons like the codes above can auto-apply at checkout, and rating requests like template 43 are sent automatically after delivery. The walkthrough is in sending your first WhatsApp campaign from Tezzu.

Frequently asked questions

How do I write a promotional message for my restaurant on WhatsApp?

Put the offer in the first line, add one reason to act now such as a deadline or a limited quantity, and end with one link to your menu or ordering chat. Keep it under 60 words, attach one real photo of the dish, use the customer's name where you can, and send only to people who agreed to receive messages.

Can I send these templates from the WhatsApp Business app?

Yes, through broadcast lists, which reach only customers who have saved your number and are limited to 256 contacts per list. For larger lists, or to send from more than one phone, you need the WhatsApp Business API through a campaign tool, where each marketing template is approved by WhatsApp before sending.

How often should a food business send WhatsApp promotions?

Once a week is enough for most restaurants, at a fixed slot such as Friday late morning, and at most twice a week around festivals. Every message should carry a single useful offer or piece of news. Daily sends raise mute and block rates, which reduce delivery for every future campaign.

What is a good WhatsApp offer message sample for a new customer?

"Thanks for your first order, [Name]. Your second one is ₹50 off with code AGAIN50, valid for 7 days. Order here: [Link]." It thanks them, names the reward, sets a deadline and gives a link. Send it the day after the first order, when the food is still a fresh memory.