40 WhatsApp Marketing Message Examples by Use Case

These 40 WhatsApp marketing message examples are written for food businesses in India and grouped by what you are trying to do: bring in a first order, sell a new dish, fill a slow Tuesday, win back a customer who stopped ordering, or push a festive pre-order. Each one is short enough to read on a lock screen, names the business in the first line, and ends with one way to act.

Swap the bracketed parts for your own name, dish and numbers. If you send through the WhatsApp Business API, the message becomes a template that Meta approves once and you reuse, so keep the wording stable and put the changing parts in variables.

Two rules apply to every example. Send only to customers who opted in, which for most restaurants means people who ordered on your number or agreed on your store page. And send at a sensible hour, before lunch or before dinner, never late at night. Both protect your quality rating, which decides how many people Meta lets you message. The reasoning is in our complete guide to WhatsApp marketing for restaurants.

First-order and welcome messages

1. Hi [Name], thanks for saving [Restaurant]. Order on WhatsApp any time and get ₹50 off your first order with code WELCOME50. Reply MENU to see the menu.
2. [Restaurant] here. You scanned our QR at the counter, so here is the full menu for ordering from home: [link]. No app needed, pay by UPI or cash.
3. Welcome to [Cafe], [Name]. We now take orders directly on WhatsApp, with no delivery app commission, so prices here are lower than on the apps. Reply ORDER to start.
4. Hi [Name], your first tiffin from [Kitchen] is confirmed for Monday. This number is where you can skip a day, change the plan or ask a question.
5. Thanks for following [Bakery] on Instagram, [Name]. Custom cake orders are taken on this number with 2 days notice. Reply CAKE to see flavours and prices.

Offer and discount messages

6. [Restaurant]: flat 20% off on orders above ₹499 this Saturday and Sunday when you order on WhatsApp. Reply ORDER before 10 pm Sunday.
7. Hi [Name], Tuesday is slow and the kitchen is yours. Buy one large pizza, get a garlic bread free, today only. Tap below to order.
8. [Cafe] lunch deal: any sandwich plus a cold coffee for ₹249 between 12 and 3 pm, Monday to Friday. Reply LUNCH to order ahead and skip the queue.
9. Free delivery from [Kitchen] on all orders above ₹399 this week. No code needed, it applies automatically at checkout.
10. Hi [Name], ₹100 off on your next order of ₹600 or more, valid till Thursday. Code THANKS100. Reply ORDER to use it.

For a full set of discount mechanics, including which ones protect your margin, see 30 restaurant offer message ideas.

New menu and new dish announcements

11. New at [Restaurant]: Hyderabadi mutton biryani, slow-cooked, ₹349 for one. Available from today, limited to 40 portions a day. Reply BIRYANI to order.
12. Hi [Name], the winter menu is live at [Cafe]: gajar halwa, hot chocolate and a new paneer tikka wrap. See it here: [link].
13. [Bakery]: fresh sourdough every Saturday morning from this week. ₹180 a loaf, pre-order by Friday 6 pm to reserve yours.
14. We listened. [Restaurant] now has a Jain menu with 12 dishes, no onion, no garlic. Reply JAIN to see it.
15. Hi [Name], your favourite from last time, the chicken momos, now comes in a 16-piece party pack for ₹299. Reply MOMO to order.

Win-back and reactivation messages

16. Hi [Name], it has been a while since your last order from [Restaurant]. Here is ₹75 off to come back: code MISSYOU, valid for 7 days.
17. [Kitchen]: we have changed a few things since you last ordered, including a new dal makhani recipe. Try it with 15% off this week. Reply ORDER.
18. Hi [Name], did something go wrong with your last order from [Cafe]? Reply here and the owner will read it personally. Either way, the next cold coffee is on us.
19. [Tiffin service]: your subscription ended on [date]. Restart any time with the same plan; reply RESTART and we deliver from tomorrow.
20. Hi [Name], we kept your usual order on file. Reply SAME to get the chole bhature combo again, delivered in 30 minutes.

Timing and segmentation for these are covered in WhatsApp win-back campaigns.

Festival and seasonal messages

21. [Sweet shop] Diwali pre-orders are open. Kaju katli, motichoor ladoo and gift boxes from ₹499. Order by [date] for delivery before Dhanteras.
22. Hi [Name], Christmas plum cakes from [Bakery] are baking. ₹650 for 1 kg, pre-order with ₹200 advance, pickup from 20 December.
23. [Restaurant] Ramadan iftar box: dates, fruit, chicken haleem and sheermal, ₹299. Delivered before sunset every day. Reply IFTAR to book.
24. Navratri special at [Cafe]: sabudana khichdi, kuttu puri and fruit chaat, all fasting-friendly, for 9 days. See the menu: [link].
25. Hi [Name], IPL match tonight at 7:30. [Restaurant] match-day combo: 2 pizzas and 4 wings for ₹699, order by 7 pm for delivery before the toss.

Loyalty, referral and review messages

26. Hi [Name], that was your fifth order from [Restaurant] this month. Your next dessert is free; reply DESSERT with your next order.
27. [Cafe]: refer a friend and you both get ₹100 off. Share this number with them and ask them to reply with your name on their first order.
28. Hi [Name], how was the paneer butter masala? Reply with a number from 1 to 5. It takes two seconds and helps the kitchen.
29. [Kitchen]: you have been ordering with us for a year. Thank you. Here is a flat ₹150 off on any order this week, no minimum, code YEAR1.
30. Hi [Name], if you liked tonight's dinner, a Google review would mean a lot to a small restaurant like ours: [link].

Pre-order, reminder and order-direct messages

31. [Restaurant] Sunday brunch thali, ₹399, delivered between 11 am and 1 pm. Only 60 thalis; reply BRUNCH to reserve one.
32. Hi [Name], tomorrow's tiffin menu from [Kitchen]: rajma chawal, bhindi, roti and salad. Reply SKIP by 9 pm tonight if you do not want it.
33. [Bakery]: your cake order for [date] is confirmed. Pickup between 4 and 7 pm at [address]. Reply here if the time needs to change.
34. Hi [Name], the lunch rush starts at 12:30. Order now and we will have it ready for pickup at the time you choose, no waiting.
35. [Cafe] is open till 11 pm tonight for the match. Last orders at 10:30. Reply ORDER any time before that.

36. Hi [Name], ordering [Restaurant] on WhatsApp instead of the apps saves you the platform fee and saves us the commission. Same food, better prices: [link].
37. [Kitchen] now delivers directly. Order here, pay by UPI, and track it on WhatsApp. First direct order gets free delivery.
38. Hi [Name], our full menu is now at [store link]. Pick items, pay, done. Or just reply with what you want and we will put it together.
39. [Cafe]: we are also on [custom domain] now. Bookmark it for quick ordering; the WhatsApp number stays the same.
40. Hi [Name], you can now book a table at [Restaurant] and pre-order dine-in dishes on this number. Reply TABLE with the date and number of people.

Messages 36 to 40 are the quiet workhorses: they tell existing customers that a direct channel exists. On the API, each needs approval first, explained in how to get WhatsApp templates approved.

One way to put these to work is a platform like Tezzu, where your number is on the WhatsApp Business API, campaigns go out from the dashboard on a prepaid wallet, and the customer can order in the same chat the message arrived in. Sending your first campaign from Tezzu shows the steps.

Frequently asked questions

How do I write a WhatsApp marketing message for my restaurant?

Start with your restaurant's name, state one offer or one piece of news with a concrete number or dish, and end with a single action such as a reply keyword or a menu link. Keep it under 40 words, send before lunch or before dinner, and only send to customers who opted in. Add a deadline when the offer is time-bound.

Can I use these WhatsApp business message templates on the API?

Yes, but each one must be submitted to Meta as a template and approved before you send it outside the 24-hour reply window. Replace changing parts like the customer name, discount and date with numbered variables, choose the Marketing category for offers and Utility for order updates, and avoid URL shorteners. Approval usually takes minutes to a day.

How often should a restaurant send marketing messages on WhatsApp?

Once a week is a sensible ceiling for offer messages to an active list, and once or twice a month for customers who order rarely. Utility messages such as order confirmations and delivery updates do not count against this; customers expect them. If blocks or reports rise after a send, reduce frequency before you change anything else.

What is the best time to send WhatsApp promotional messages?

For food businesses, 10:30 to 11:30 am catches lunch decisions and 5 to 6:30 pm catches dinner decisions. Weekend offers work best sent on Friday afternoon. Avoid anything after 9 pm or before 9 am, since late and early messages are the most reported and reports lower your quality rating.