Christmas and New Year offer messages

A new year offer message, and the Christmas messages that come a week before it, go out during the one stretch of the year when people order for groups, stay up late and are happy to spend. Cafes, home bakers, restaurants and cloud kitchens send these from mid-December to the first week of January: plum cake pre-orders, Christmas Eve dinner, 31st night party platters and dine-in bookings, and the first-order-of-the-year nudge on 1 January. The one thing that makes them work is a slot: a pickup time for the cake, a delivery window on the 31st, a table at a fixed hour, because the last week of December is about logistics as much as food.

Send the cake pre-order message by 15 December and close pre-orders two days before Christmas. Send the 31st night message between 26 and 29 December, with the latest delivery time stated plainly. Keep each message to one product or one offer. Greetings on 25 December and 1 January should carry no offer. Everything that sells is a marketing message, so it carries an opt-out line and goes only to customers who agreed to hear from you. The offers in these templates are your own; set the numbers to suit your costs.

Merry Christmas, [Name]. From all of us at [Restaurant], we hope your day is warm and the table is full. Thank you for ordering from us this year. We are open today from [Time] if you need anything.

[Name] जी, [Restaurant] की पूरी team की तरफ से Merry Christmas. 🎄 उम्मीद है आपका दिन अच्छा बीते और table पूरी भरी रहे. इस साल हमसे order करने का शुक्रिया. आज हम [Time] बजे से खुले हैं, कुछ चाहिए हो तो बताइए.

Hi [Name], Christmas plum cakes from [Bakery] are open for pre-order. [Size 1] at [Price 1], [Size 2] at [Price 2], baked fresh and ready from [Start Date]. Pre-orders close on [Deadline] so I can plan the oven. Choose your pickup or delivery date on [Link]. Reply STOP to opt out.

[Name] जी, [Bakery] के Christmas plum cake के pre-order शुरू हैं. [Size 1] का [Price 1] में, [Size 2] का [Price 2] में, fresh bake होकर [Start Date] से तैयार. oven का plan बनाने के लिए pre-order [Deadline] को बंद हो जाएँगे. [Link] पर अपनी pickup या delivery date चुनिए. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], Christmas Eve dinner at [Restaurant]: a [Menu Name] set for two at [Price], available for delivery between [Time] or at a table if you book. Only [Count] sets, so order by [Deadline] on [Link]. Reply STOP to opt out.

[Name] जी, [Restaurant] पर Christmas Eve dinner: दो लोगों का [Menu Name] set [Price] में, [Time] के बीच delivery या booking करके table पर. सिर्फ [Count] set हैं, तो [Deadline] तक [Link] पर order कर दीजिए. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], [Restaurant] timings for Christmas week: open [Hours] from [Start Date] to [End Date], last delivery order at [Time] on 24 and 25 December. Pre-ordered cakes can be collected from [Address] any time during those hours. Normal hours from [Reopen Date].

[Name] जी, Christmas week में [Restaurant] का time: [Start Date] से [End Date] तक [Hours], 24 और 25 December को आखिरी delivery order [Time] बजे तक. pre-order किए हुए cake उन्हीं घंटों में [Address] से कभी भी pickup कर सकते हैं. [Reopen Date] से normal time.

Hi [Name], feeding people on 31st night? [Restaurant] party platters serve [Serves] and start at [Price]. Pre-order by [Deadline], pick a delivery window between [Time], and it arrives before the guests do. Menu and slots on [Link]. Reply STOP to opt out.

[Name] जी, 31st की रात घर पर लोग आ रहे हैं? [Restaurant] के party platter [Serves] लोगों के लिए हैं, [Price] से शुरू. [Deadline] तक pre-order करें, [Time] के बीच delivery window चुनें, और मेहमानों से पहले खाना पहुँच जाएगा. menu और slot [Link] पर. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], tables for 31 December at [Restaurant] are open for booking. Seatings at [Slot 1] and [Slot 2], [Menu Name] menu at [Price] per person, with the countdown at midnight for the second seating. Reply with the number of people and the slot, or book on [Link]. Reply STOP to opt out.

[Name] जी, 31 December के लिए [Restaurant] पर table booking खुल गई है. [Slot 1] और [Slot 2] की seating, [Menu Name] menu [Price] प्रति व्यक्ति, और दूसरी seating में बारह बजे का countdown. लोगों की संख्या और slot reply कर दीजिए, या [Link] पर book करें. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], 31st night orders at [Restaurant] close on [Deadline] at [Time]. We have [Count] delivery slots left between [Time Range]. After the deadline, only the regular menu is available and the late slots will be gone. Order on [Link]. Reply STOP to opt out.

[Name] जी, [Restaurant] पर 31st night के order [Deadline] को [Time] बजे बंद हो जाएँगे. [Time Range] के बीच सिर्फ [Count] delivery slot बचे हैं. deadline के बाद सिर्फ regular menu मिलेगा और late वाले slot खत्म हो जाएँगे. [Link] पर order करें. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], on 31 December [Restaurant] delivers till [Time], later than usual. Orders after [Cutoff] may take up to [Minutes] minutes because of traffic, so order a little early. Everything on [Link] is available, and payment by UPI or cash on delivery.

[Name] जी, 31 December को [Restaurant] हमेशा से late, [Time] बजे तक delivery करेगा. [Cutoff] के बाद के order में traffic की वजह से [Minutes] मिनट तक लग सकते हैं, तो थोड़ा पहले order कर दीजिए. [Link] पर सब कुछ available है, payment UPI या cash on delivery से.

Happy New Year, [Name]. Thank you for every order you placed with [Restaurant] in [Year]. We open today at [Time] with the full menu, and the kitchen is ready for anyone who does not feel like cooking on the first day of the year.

[Name] जी, नया साल मुबारक हो. [Year] में [Restaurant] से किए हर order के लिए शुक्रिया. आज हम [Time] बजे पूरे menu के साथ खुल रहे हैं, और जिसका साल के पहले दिन खाना बनाने का मन न हो, उसके लिए kitchen तैयार है.

Hi [Name], a small start-of-year thank you from [Restaurant]: [Offer] on your first order of [Year], valid till [Date]. Code [Code] on [Link], and it works on anything on the menu. Here is to a good year. Reply STOP to opt out.

[Name] जी, [Restaurant] की तरफ से साल की शुरुआत पर एक छोटा सा thank you: [Year] के पहले order पर [Offer], [Date] तक valid. [Link] पर code [Code], menu की किसी भी चीज़ पर चलेगा. साल अच्छा जाए. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], if eating better is on the list this year, [Restaurant] has a [Plan Name] plan from [Start Date]: [Description], delivered at [Time] daily, [Price] per week. First week comes with [Offer]. Details and sign-up on [Link]. Reply STOP to opt out.

[Name] जी, इस साल अच्छा खाना list में है तो [Restaurant] का [Plan Name] plan [Start Date] से शुरू है: [Description], रोज़ [Time] बजे delivery, [Price] प्रति हफ्ता. पहले हफ्ते पर [Offer]. details और sign-up [Link] पर. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Tips for sending these on WhatsApp

• Take cakes and platters as scheduled orders with a date and a slot. On Tezzu, pre-orders carry a collection or delivery time, so the kitchen list on 24 December shows exactly what is due when. The Christmas cake pre-order guide has the timeline.
• Cap the 31st night slots and say how many are left. A real number moves people faster than any discount.
• Put the 31st night menu on the store page as a promo banner from 26 December so the link in the message lands on it.
• State the latest delivery time on 31 December in every message that week. Late orders that cannot be delivered are the main source of complaints that night.
• Send the 25 December and 1 January greetings with no offer. New Year promotions that fill tables covers which offers are worth running around them.

Frequently asked questions

What is a good new year offer message for customers?

One that gives a single clear reason to order in the first week of January: a flat discount on the first order of the year, free delivery for a few days, or a new plan for people who want to eat better. Keep it to four lines with a code, a link and an end date, send it on 1 or 2 January in the late morning, and include an opt-out line.

When should I start Christmas and New Year promotions?

Cake pre-orders by 15 December, Christmas Eve dinner around 18 to 20 December, and 31st night platters or tables between 26 and 29 December. The first-order-of-the-year message goes on 1 or 2 January. Anything earlier gets lost in Diwali leftovers and anything later misses the planning window. The 52-week marketing calendar places these alongside the rest of the year.

How many messages should I send over Christmas and New Year?

Four to five to the same customer across three weeks: one cake or dinner message, one 31st night message, one deadline reminder, and the two greetings. If you run a dine-in restaurant and a delivery kitchen, send the booking message only to customers who have dined in before, so nobody gets both.