Diwali offer and greeting messages

A Diwali offer message is the highest-value message most sweet shops, restaurants and home bakers send all year, because customers are already planning to buy and are deciding where. These templates cover the two weeks before Diwali, when gift boxes and sweets get pre-ordered, the days around Dhanteras and Lakshmi Puja, and the week after, when nobody wants to cook. Who sends them: the owner or whoever runs the WhatsApp number. The one thing that makes them work is a clear last date for orders and a clear pickup or delivery slot, because Diwali orders are planned, not impulsive, and the customer needs to know you will deliver on the day they want.

Start the first message ten to twelve days before Diwali, and send no more than four messages across the season to the same customer. Put the price range, the order deadline and how to order in every message that sells something. Greetings on the day itself should carry no offer at all. Every message with an offer or a product is marketing, so it needs an opt-out line and should go only to customers who have agreed to receive messages. The discounts and free deliveries in these templates are yours to set; change the numbers to what your margins allow.

Happy Diwali, [Name]. From everyone at [Restaurant], we wish you and your family light, good health and a full table this year. Thank you for being part of our year. We reopen on [Date] at [Time].

[Name] जी, आपको और आपके परिवार को [Restaurant] की पूरी team की तरफ से दिवाली की हार्दिक शुभकामनाएँ. 🪔 ये साल रोशनी, सेहत और भरी हुई थाली वाला हो. हमारे साल का हिस्सा बनने का शुक्रिया. हम [Date] को [Time] बजे से फिर खुलेंगे.

Hi [Name], Diwali gift boxes from [Restaurant] are open for pre-order. Boxes of [Size 1] at [Price 1] and [Size 2] at [Price 2], packed fresh on the day you choose. Order by [Deadline] to get your preferred pickup or delivery date. Menu and slots: [Link]. Reply STOP to opt out.

[Name] जी, [Restaurant] के दिवाली gift box के pre-order शुरू हो गए हैं. [Size 1] का box [Price 1] में और [Size 2] का [Price 2] में, आपकी चुनी हुई date पर fresh pack होगा. अपनी पसंद की pickup या delivery date के लिए [Deadline] तक order कर दें. menu और slot: [Link]. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], Diwali week at [Restaurant]: [Offer] on all orders above [Minimum] from [Start Date] to [End Date]. Use code [Code] on [Link]. Delivery slots fill fast on Dhanteras and Diwali day, so pick yours early. Reply STOP to opt out.

[Name] जी, [Restaurant] पर दिवाली week: [Start Date] से [End Date] तक [Minimum] से ऊपर के हर order पर [Offer]. [Link] पर code [Code] लगाइए. धनतेरस और दिवाली वाले दिन delivery slot जल्दी भर जाते हैं, तो अपना slot पहले ले लीजिए. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], if your office is sending Diwali gifts this year, [Restaurant] does bulk boxes from [Minimum Qty] units with your company card inside. Prices from [Price] per box, GST bill included, delivery to one address or many. Reply with the count and we will send a quote today. Reply STOP to opt out.

[Name] जी, इस साल आपका office दिवाली gift भेज रहा है तो [Restaurant] [Minimum Qty] से ऊपर के bulk box बनाता है, अंदर आपकी company का card भी. [Price] प्रति box से शुरू, GST bill के साथ, एक address पर या कई पर delivery. कितने चाहिए बस reply कर दीजिए, आज ही quote भेज देंगे. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], a reminder that Diwali pre-orders at [Restaurant] close on [Deadline] at [Time]. After that we can only take orders for what is left in the counter. If you have a box in mind, this is the time: [Link]. Reply STOP to opt out.

[Name] जी, याद दिला दें कि [Restaurant] पर दिवाली के pre-order [Deadline] को [Time] बजे बंद हो जाएँगे. उसके बाद सिर्फ counter पर जो बचा है, वही मिल पाएगा. कोई box सोच रखा है तो अभी सही time है: [Link]. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], orders placed at [Restaurant] before Dhanteras get first pick of delivery slots and [Offer] on the bill. On Diwali eve we will be full. Order now on [Link] with code [Code], valid till [Deadline]. Reply STOP to opt out.

[Name] जी, धनतेरस से पहले [Restaurant] पर किए गए order को delivery slot में पहली पसंद और bill पर [Offer] मिलेगा. दिवाली की शाम तक हम पूरे भर जाएँगे. अभी [Link] पर code [Code] के साथ order करें, [Deadline] तक valid. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], [Restaurant] timings for Diwali week: open [Hours] from [Start Date] to [End Date], closed on [Closed Date] for Lakshmi Puja, back to normal from [Reopen Date]. Orders for closed days can be placed in advance on [Link] for pickup the day before.

[Name] जी, दिवाली week में [Restaurant] का time: [Start Date] से [End Date] तक [Hours], [Closed Date] को लक्ष्मी पूजा के लिए बंद, [Reopen Date] से फिर हमेशा की तरह. बंद वाले दिन का order पहले से [Link] पर देकर एक दिन पहले pickup कर सकते हैं.

Hi [Name], your Diwali order [Order ID] from [Restaurant] is confirmed: [Items], total [Amount]. Pickup on [Date] between [Time] at [Address]. Show this message at the counter and skip the queue. Thank you, and happy Diwali in advance.

[Name] जी, [Restaurant] से आपका दिवाली order [Order ID] confirm है: [Items], कुल [Amount]. pickup [Date] को [Time] के बीच [Address] से. counter पर ये मैसेज दिखाइए और line में लगने की ज़रूरत नहीं. शुक्रिया, और advance में दिवाली मुबारक.

Hi [Name], the guests have gone and the kitchen deserves a break. [Restaurant] is back from [Date] with the full menu, and delivery is free on orders above [Minimum] till [End Date]. No code needed on [Link]. Reply STOP to opt out.

[Name] जी, मेहमान जा चुके हैं और घर की रसोई को आराम चाहिए. [Restaurant] [Date] से पूरे menu के साथ वापस है, और [End Date] तक [Minimum] से ऊपर के order पर delivery free. [Link] पर कोई code नहीं चाहिए. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], Bhai Dooj is on [Date]. [Restaurant] has a [Box Name] box at [Price] that can be delivered to your brother or sister's address anywhere in [City] the same day. Order by [Deadline] on [Link] and add their address at checkout. Reply STOP to opt out.

[Name] जी, [Date] को भाई दूज है. [Restaurant] का [Box Name] box [Price] में, जो [City] में कहीं भी भाई या बहन के address पर उसी दिन deliver हो सकता है. [Deadline] तक [Link] पर order करें और checkout पर उनका address डाल दें. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], Diwali is done and [Restaurant] packed [Count] boxes this season, including yours. Thank you for trusting us with your gifts. If anything in your order was not right, reply here and we will make it up to you. Normal menu is back on [Link].

[Name] जी, दिवाली निकल गई और [Restaurant] ने इस season [Count] box pack किए, आपका भी उनमें था. अपने gift के लिए हम पर भरोसा करने का शुक्रिया. order में कुछ भी ठीक नहीं था तो यहीं reply कीजिए, हम उसकी भरपाई करेंगे. normal menu [Link] पर वापस आ गया है.

Tips for sending these on WhatsApp

• Start early. The first pre-order message should go out ten to twelve days before Diwali, before customers have decided where to buy. The Diwali pre-order playbook has the full timeline.
• Take Diwali orders as scheduled orders with a date and a pickup or delivery slot, so the kitchen sees exactly what is due on which day. On Tezzu, self-pickup points with a collection time move the counter queue onto WhatsApp.
• Put the gift box on the store page as a promo banner for the two weeks, so people who open the link from the message land on the box, not the regular menu.
• For boxes going to another city, confirm the order, address and payment with the customer directly and book a courier service yourself for the packaged sweets; say so in the corporate message if you offer it.
• Send the greeting on the day with no offer. It is the one message that keeps your number welcome for the rest of the year. Festive season operations covers handling the volume once the orders come.

Frequently asked questions

When should I send Diwali offer messages to customers?

Send the first message ten to twelve days before Diwali, when gift boxes are being decided, and the deadline reminder three or four days before. A plain greeting goes out on Diwali morning with no offer. A post-Diwali message two days after works well, because people are tired of cooking. Four messages across the season is the upper limit for one customer.

What should a Diwali offer message include?

The product and its price range, the last date to order, how the customer receives it (pickup slot or delivery date), the ordering link and an opt-out line. If there is a discount, state the code and the end date. Leave out long festive wording; customers compare three or four shops in a minute and the one with clear prices and dates wins. See Diwali marketing ideas for campaign angles beyond the discount.

How do I handle the queue at the counter during Diwali?

Move the ordering to WhatsApp and the collection to timed slots. Customers pre-order on your link, choose a pickup time, and get a confirmation message to show at the counter. That turns a crowd into a schedule your staff can prepare for. The self-pickup guide for sweet shops walks through the setup.