Navratri fasting menu messages

A Navratri special menu message tells fasting customers that you have a vrat thali, sabudana khichdi, kuttu puri or fruit platters ready, cooked without onion, garlic or regular salt, and that they can get it delivered for nine days without thinking about lunch. Restaurants, tiffin services, cloud kitchens and home cooks send these the week before Navratri, every morning during it, on Ashtami for kanjak prasad, and on Dussehra when the fast ends. The one thing that makes them work is trust about ingredients: say exactly what is used and what is not, because a fasting customer will not order from a message that is vague about it.

Announce the menu three to five days before Navratri starts and send the daily reminder before 11am, when lunch is being decided. Keep the vrat menu short, three to six items, and state the preparation rules in one line in every message. A nine-day pass or a weekly plan should be sold once, in the first two days. Daily reminders are marketing messages, so they carry an opt-out line and go only to customers who ordered a vrat item or asked for the menu. Any offer in these templates is yours; set the numbers to your costs.

Happy Navratri, [Name]. From all of us at [Restaurant], we wish you a peaceful nine days. If you are fasting this year, our vrat menu is on from today, and we are happy to answer any question about how it is made. Jai Mata Di.

[Name] जी, [Restaurant] की पूरी team की तरफ से नवरात्रि की शुभकामनाएँ. ये नौ दिन आपके लिए शांति भरे हों. इस साल व्रत रख रहे हैं तो हमारा व्रत menu आज से चालू है, और बनाने के तरीके के बारे में कोई भी सवाल पूछ सकते हैं. जय माता दी.

Hi [Name], Navratri starts on [Date] and the [Restaurant] vrat menu is ready: [Item 1], [Item 2], [Item 3] and [Item 4], from [Price]. No onion, no garlic, cooked with sendha namak in separate vessels. Daily delivery from [Time]. Menu on [Link]. Reply STOP to opt out.

[Name] जी, [Date] से नवरात्रि शुरू हो रही है और [Restaurant] का व्रत menu तैयार है: [Item 1], [Item 2], [Item 3] और [Item 4], [Price] से शुरू. बिना प्याज़, बिना लहसुन, सेंधा नमक से अलग बर्तनों में बना. रोज़ [Time] से delivery. menu [Link] पर. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], today's vrat thali at [Restaurant]: [Contents] at [Price]. Lunch delivery from [Time], order by [Cutoff] on [Link]. Same rules as always: no onion, garlic or regular salt. Reply STOP to opt out.

[Name] जी, आज की [Restaurant] व्रत थाली: [Contents], [Price] में. lunch delivery [Time] से, [Cutoff] तक [Link] पर order करें. नियम वही: न प्याज़, न लहसुन, न साधारण नमक. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], instead of ordering every day, book the [Restaurant] nine-day vrat pass: a different thali each day, delivered at [Time], [Price] for all nine days against [Daily Price] daily. Pause any day by replying here before 10am. Book on [Link] by [Deadline]. Reply STOP to opt out.

[Name] जी, रोज़ order करने की जगह [Restaurant] का नौ दिन का व्रत pass ले लीजिए: हर दिन अलग थाली, [Time] पर delivery, नौ दिनों का [Price], जबकि रोज़ का [Daily Price] पड़ता है. किसी भी दिन सुबह 10 बजे से पहले यहीं reply करके pause कर सकते हैं. [Deadline] तक [Link] पर book करें. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], a note on how the [Restaurant] vrat menu is made: only sendha namak, no onion or garlic, cooked in vessels kept separate from the regular kitchen, fried in [Oil]. Flours used are kuttu and singhara. If you avoid anything else, reply and we will tell you what fits.

[Name] जी, [Restaurant] का व्रत menu कैसे बनता है, एक बार बता दें: सिर्फ सेंधा नमक, प्याज़ लहसुन बिल्कुल नहीं, regular kitchen से अलग रखे बर्तनों में, [Oil] में तला हुआ. आटा कुट्टू और सिंघाड़े का. कुछ और भी नहीं खाते हों तो reply कीजिए, हम बता देंगे क्या चलेगा.

Hi [Name], Ashtami is on [Date]. [Restaurant] is taking orders for kanjak prasad sets of puri, sooji halwa and kala chana: [Price] per set, minimum [Minimum Qty] sets. Order by [Deadline] on [Link] and pick a morning delivery or pickup slot. Reply STOP to opt out.

[Name] जी, [Date] को अष्टमी है. [Restaurant] कंजक प्रसाद के set ले रहा है, पूरी, सूजी हलवा और काला चना: [Price] प्रति set, कम से कम [Minimum Qty] set. [Deadline] तक [Link] पर order करें और सुबह का delivery या pickup slot चुनें. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], during Navratri, [Restaurant] delivers till [Time] for anyone coming back late from garba. The vrat menu and the regular menu are both on, with [Item] made fresh till closing. Order on [Link]. Reply STOP to opt out.

[Name] जी, नवरात्रि में [Restaurant] रात [Time] बजे तक delivery करता है, गरबा से late लौटने वालों के लिए. व्रत menu और regular menu दोनों चालू हैं, और [Item] बंद होने तक fresh बनता रहेगा. [Link] पर order करें. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], this morning at [Restaurant]: [Item] with [Side] at [Price], ready from [Time] for a light start to the fast. Order by [Cutoff] on [Link] for delivery before [Delivery Time]. Reply STOP to opt out.

[Name] जी, आज सुबह [Restaurant] पर: [Item] के साथ [Side], [Price] में, व्रत की हल्की शुरुआत के लिए [Time] से तैयार. [Delivery Time] से पहले delivery के लिए [Cutoff] तक [Link] पर order करें. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], tomorrow is the last day of the [Restaurant] vrat menu for this Navratri. If there is a thali or a sweet you wanted to try, today and tomorrow are the days. Order on [Link]. Regular menu returns in full from [Date]. Reply STOP to opt out.

[Name] जी, कल इस नवरात्रि के लिए [Restaurant] के व्रत menu का आखिरी दिन है. कोई थाली या मिठाई try करनी थी तो आज और कल ही मौका है. [Link] पर order करें. [Date] से regular menu पूरा वापस. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Happy Dussehra, [Name]. The fast is over and the full [Restaurant] menu is back from today. To mark it, [Offer] on orders above [Minimum] till [Date] with code [Code] on [Link]. Thank you for ordering with us through Navratri. Reply STOP to opt out.

[Name] जी, दशहरे की शुभकामनाएँ. व्रत पूरे हुए और [Restaurant] का पूरा menu आज से वापस है. इसी खुशी में [Date] तक [Minimum] से ऊपर के order पर [Offer], [Link] पर code [Code] के साथ. नवरात्रि भर हमसे order करने का शुक्रिया. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], your nine-day vrat pass with [Restaurant] ends today. Thank you for trusting us with every fasting meal. If any thali missed the mark, reply and tell us which day. We run the same menu for Chaitra Navratri, and pass holders get first booking. [Owner]

[Name] जी, [Restaurant] के साथ आपका नौ दिन का व्रत pass आज खत्म हो रहा है. हर व्रत के खाने के लिए हम पर भरोसा करने का शुक्रिया. कोई थाली ठीक नहीं लगी हो तो reply करके बता दीजिए कौन से दिन की. चैत्र नवरात्रि में भी यही menu चलेगा, और pass वालों को पहले booking मिलेगी. [Owner]

Tips for sending these on WhatsApp

• Say the preparation rules in one line in every message. "No onion, no garlic, sendha namak, separate vessels" answers the question before it is asked.
• Schedule the vrat items to appear only during Navratri. On Tezzu, menu scheduling by weekday and time switches items on and off without re-typing the menu, and a rotating menu handles a different thali each day. Menu scheduling explains the setup.
• Send the daily reminder before 11am. After that, lunch is already decided.
• Sell the nine-day pass in the first two days only, then stop mentioning it. Daily orders are fine for everyone else.
• Build the list from people who ordered a vrat item or replied to the launch message. The Navratri menu marketing guide covers how to grow that list year on year.

Frequently asked questions

What should a Navratri special menu message include?

The items with prices, the preparation rules in one line, the delivery hours, the daily cut-off time and the ordering link. Add an opt-out line. If you sell a nine-day pass, state the total price against the daily price so the saving is obvious. Keep the message to four lines; fasting customers decide quickly if they trust the ingredients and the timing.

How often should I message customers during Navratri?

Once a day at most, in the morning, and only to customers who ordered a vrat item or asked for the menu. Add the Ashtami prasad message two days before Ashtami and the Dussehra message on the day. Everyone else on your list gets the launch message once and the Dussehra greeting, and nothing in between.

Can a regular restaurant kitchen make vrat food?

Yes, if you keep separate vessels and oil, use only sendha namak, and say so plainly in the message. Many customers will ask how it is made before the first order, so answer it in the launch message and keep a ready reply. If you cannot keep the kitchen separate, it is better to offer a short menu of items you can guarantee than a long one you cannot.