Step-by-step playbooks for food businesses
Each playbook is a complete plan with checklists, cost models and a 90-day timeline. Read it here, or ask for the PDF on WhatsApp.
Setting up Tezzu itself is covered in the setup playbook.
- 32 min read52-Week WhatsApp Campaign Playbook
WhatsApp marketing for restaurants planned for a year: opt-in, template approval, 52 weekly campaigns, festival dates, order tracking and safe sending.
- 32 min readCloud Kitchen Launch Playbook
A cloud kitchen business plan you can run: budget and licences, a 12-item menu, delivery radius and riders, launching without app ads, and a 90-day plan.
- 28 min readDine-In to Digital Playbook
A QR code ordering system playbook for restaurants with tables: table codes, the pending-to-served flow, KOT printing, staff alerts, pickup and dayparts.
- 29 min readFestive Season Playbook
Diwali marketing ideas for restaurants as a six-week plan: gift boxes, bulk orders, festival campaign templates, 3x volume, delivery slots and win-back.
- 26 min readFirst 100 Direct Orders Playbook
How to get direct orders for a restaurant from zero to 100: number, menu, payments, link placements, opt-in script, confirmations and weekly targets.
- 29 min readHome Bakery Growth Playbook
A home bakery business playbook: FSSAI, pricing, custom cake orders with advance payment, festival pre-order calendars and scaling to 300 orders a month.
- 33 min readRepeat Order Playbook
Restaurant customer retention in 90 days: win the second order, run loyalty and referrals on WhatsApp and bring back lapsed customers, with worked numbers.
- 29 min readRestaurant Payments Playbook
UPI payment for restaurant orders from counter to WhatsApp: auto-confirmation, COD rules, fake screenshots, gateway fees by model, refunds, own gateway.
- 32 min readTiffin Subscription Playbook
A tiffin service business plan you can run: plan pricing, the daily menu routine, skip and refund rules, prepaid collection, routes and corporate contracts.
- 27 min readUS Indian Restaurant Direct Ordering Playbook
Indian restaurant online ordering USA, done direct: delivery app fee math, WhatsApp for the diaspora, Stripe and USD plans, tiffin, catering, reviews.
- 28 min readThe Zero-Commission Restaurant Playbook
How to reduce food delivery app commission for good: a 90-day plan to move 30 percent of orders to your own WhatsApp channel, with worked numbers.