A Holi wishes message for customers does two jobs: it keeps your number friendly, and in the days before the festival it sells gujiya, thandai, snack boxes and party platters to people who would rather not spend Holi morning in the kitchen. Sweet shops, restaurants, cloud kitchens and home cooks send these in the week before Holi, on Holika Dahan evening, on the day itself, and the day after when everyone is tired and hungry. The one thing that makes them work is honesty about timings. Most delivery stops or slows on Holi morning, and a message that says exactly when you are open gets far more orders than one that only says "Happy Holi".
Send the first pre-order message five to seven days before Holi and the greeting on the morning itself with no offer. Say clearly which hours you deliver on Holi day, or that you are closed, and when the last order for pre-orders is. Keep each message to one product or one offer, under four lines. Any message that sells is marketing and needs an opt-out line, sent only to customers who agreed to receive messages. The discounts here are yours; set them to what your margins allow.
Holi greeting on the day (no offer)
Happy Holi, [Name]. From all of us at [Restaurant], we hope your day is full of colour and good food. Thank you for being our customer. We are open today from [Time], so if the kitchen at home is closed, ours is not.
[Name] जी, [Restaurant] की पूरी team की तरफ से होली की शुभकामनाएँ. 🎨 उम्मीद है आपका दिन रंगों और अच्छे खाने से भरा हो. हमारे customer होने का शुक्रिया. आज हम [Time] बजे से खुले हैं, तो घर की रसोई बंद हो तो हमारी खुली है.Gujiya and thandai pre-orders open
Hi [Name], Holi gujiya and thandai from [Restaurant] are open for pre-order. Gujiya at [Price 1] per box of [Qty], thandai at [Price 2] per litre, made fresh the day before Holi. Pre-orders close on [Deadline]. Choose your pickup or delivery date on [Link]. Reply STOP to opt out.
[Name] जी, [Restaurant] की होली वाली गुजिया और ठंडाई के pre-order शुरू हो गए हैं. [Qty] की box [Price 1] में, ठंडाई [Price 2] प्रति litre, होली से एक दिन पहले fresh बनेगी. pre-order [Deadline] को बंद. [Link] पर pickup या delivery date चुनिए. मैसेज बंद करने के लिए STOP लिखकर भेजें.Holi week offer with a code
Hi [Name], Holi week at [Restaurant]: [Offer] on orders above [Minimum] from [Start Date] to [End Date]. Use code [Code] on [Link]. On Holi day itself we deliver only between [Time], so order early if you want it that day. Reply STOP to opt out.
[Name] जी, [Restaurant] पर होली week: [Start Date] से [End Date] तक [Minimum] से ऊपर के order पर [Offer]. [Link] पर code [Code] लगाइए. होली वाले दिन delivery सिर्फ [Time] के बीच है, तो उस दिन चाहिए हो तो जल्दी order कर दें. मैसेज बंद करने के लिए STOP लिखकर भेजें.Society and group Holi party platters
Hi [Name], if your society or group is doing a Holi get-together, [Restaurant] has platters that serve [Serves] from [Price], plus thandai by the litre. Order by [Deadline] and we deliver to the venue on Holi morning between [Time]. Reply with the headcount or order on [Link]. Reply STOP to opt out.
[Name] जी, आपकी society या group में होली मिलन है तो [Restaurant] के platter [Serves] लोगों के लिए [Price] से शुरू, साथ में litre के हिसाब से ठंडाई. [Deadline] तक order करें, होली की सुबह [Time] के बीच venue पर पहुँचा देंगे. कितने लोग हैं reply कर दीजिए या [Link] पर order करें. मैसेज बंद करने के लिए STOP लिखकर भेजें.Holi day delivery timings (limited hours)
Hi [Name], a note on Holi day timings at [Restaurant]: delivery runs only between [Time] on [Date], with a short menu of [Items]. Pickup from [Address] is open the whole day. Normal hours and full menu resume on [Reopen Date].
[Name] जी, होली वाले दिन [Restaurant] का time: [Date] को delivery सिर्फ [Time] के बीच, और menu छोटा रहेगा, बस [Items]. [Address] से pickup पूरे दिन खुला है. [Reopen Date] से normal time और पूरा menu.Closed on Holi, open the next day
Hi [Name], [Restaurant] stays closed on Holi, [Date], so the team can celebrate too. We are back on [Reopen Date] from [Time]. Orders for the day after can be placed in advance on [Link] and we will deliver them first thing. Happy Holi from all of us.
[Name] जी, होली के दिन [Date] को [Restaurant] बंद रहेगा, ताकि team भी होली मना सके. [Reopen Date] को [Time] बजे से वापस. अगले दिन का order [Link] पर पहले से दे सकते हैं, हम सबसे पहले वही पहुँचाएँगे. हम सबकी तरफ से होली मुबारक.Day after Holi (too tired to cook)
Hi [Name], the colour is off, the energy is gone, and nobody wants to cook. [Restaurant] is back today with the full menu and free delivery on orders above [Minimum] till [End Date]. No code needed on [Link]. Reply STOP to opt out.
[Name] जी, रंग उतर गया, थकान बाकी है, और खाना बनाने का किसी का मन नहीं. [Restaurant] आज से पूरे menu के साथ वापस है, और [End Date] तक [Minimum] से ऊपर के order पर delivery free. [Link] पर कोई code नहीं चाहिए. मैसेज बंद करने के लिए STOP लिखकर भेजें.Gujiya box pickup reminder
Hi [Name], your Holi order [Order ID] from [Restaurant] is ready: [Items], total [Amount]. Pickup today between [Time] from [Address]. Show this message at the counter. Thank you, and happy Holi in advance.
[Name] जी, [Restaurant] से आपका होली order [Order ID] तैयार है: [Items], कुल [Amount]. आज [Time] के बीच [Address] से pickup. counter पर ये मैसेज दिखा दीजिए. शुक्रिया, और advance में होली मुबारक.Holi gift box for family and neighbours
Hi [Name], the Holi gift box from [Restaurant] has [Contents] at [Price], and can be delivered to any address in [City] on [Date]. Add the recipient's address at checkout on [Link]. Order by [Deadline]. Reply STOP to opt out.
[Name] जी, [Restaurant] के होली gift box में [Contents] है, [Price] में, और [Date] को [City] में किसी भी address पर deliver हो सकता है. [Link] पर checkout में जिसे भेजना है उसका address डाल दीजिए. [Deadline] तक order करें. मैसेज बंद करने के लिए STOP लिखकर भेजें.Holika Dahan evening snacks
Hi [Name], Holika Dahan is on [Date] evening. [Restaurant] has a snack box of [Contents] at [Price] for the gathering, delivered between [Time]. Order by [Deadline] on [Link]. Reply STOP to opt out.
[Name] जी, [Date] की शाम होलिका दहन है. [Restaurant] का snack box, [Contents] के साथ [Price] में, [Time] के बीच delivery. [Deadline] तक [Link] पर order कर दीजिए. मैसेज बंद करने के लिए STOP लिखकर भेजें.Thank you after Holi week
Hi [Name], Holi week is done and [Restaurant] sent out [Count] orders, including yours. Thank you. If anything was late or not right, reply here and we will fix it. The regular menu is back on [Link] and the gujiya stays till stocks last.
[Name] जी, होली week निकल गया और [Restaurant] ने [Count] order भेजे, आपका भी उनमें था. शुक्रिया. कुछ late हुआ या ठीक नहीं था तो यहीं reply कीजिए, हम ठीक करेंगे. regular menu [Link] पर वापस है, और गुजिया stock रहने तक मिलेगी.Tips for sending these on WhatsApp
- Say your Holi day hours in every message that week. Customers plan around whether you deliver on the morning itself, and an unclear answer costs you the order.
- Take gujiya and platter orders as scheduled orders with a date and a pickup or delivery slot, so the kitchen knows what is due the day before Holi. On Tezzu, self-pickup points with a collection time keep the counter calm.
- Put the Holi menu on the store page as a promo banner for the week. Promo banners without a designer shows how.
- Send the greeting on the day with no offer. It is read more than any offer and keeps the number welcome.
- Reuse the structure for other regional festivals; Holi, Eid and Pongal campaign templates shows the same plan for different calendars.
Frequently asked questions
What should I write in a Holi message to customers?
On the day, a short wish with your name, a thank you, and your opening hours, with no offer. In the days before, a message that names one product, its price, the last date to order, and how it reaches the customer, plus an opt-out line. Keep both to four lines. A clear timing line does more for orders than any festive wording.
Should I deliver on Holi day?
Only if you can do it reliably. Many riders are off and roads are messy in the morning, so a limited window such as 1pm to 9pm with a short menu is safer than a full day you cannot keep. If you close, say so a day earlier and take advance orders for the next day. The post-Holi message tends to bring more orders than Holi day itself.
When should Holi pre-order messages go out?
Five to seven days before Holi for gujiya, thandai and platters, with a deadline reminder two days before. Holika Dahan snacks go out three days before that evening. The greeting is on Holi morning, and the tired-of-cooking message the next day. That is five messages at most to the same person across ten days, which is as many as the week can take.