A weekend offer message goes out from a restaurant, cafe or cloud kitchen on Thursday evening or Friday afternoon, when customers are deciding what the weekend looks like. The one thing that makes it work is a reason to order this weekend rather than some other time: a dish that is only on the menu for two days, a price that ends Sunday night, or a family-size portion that solves Saturday dinner. A message that only says "we are open this weekend" gets read and forgotten by Friday night.
Keep it to three to five lines with one offer per message. Name the days, the hours, the minimum order if there is one, and the link to order. Send only to customers who have ordered from you and agreed to receive offers, and end every message with an opt-out line. Thursday 6 to 8 pm or Friday 4 to 6 pm are the usual windows; one send per weekend is enough, with at most one reminder on Sunday. If the offer uses a code, set the same coupon to apply on its own at checkout so nobody has to type it. The weekend campaign walkthrough covers the planning before the send.
Friday teaser (a dish that is only on this weekend)
Hi [Name], this weekend at [Restaurant] we are cooking [Dish], available Saturday and Sunday only, from [Time]. ₹[Price] a plate, limited portions. Order on WhatsApp or at [Link]. Reply STOP to opt out.
नमस्ते [Name], इस weekend [Restaurant] में [Dish] बन रहा है, सिर्फ़ शनिवार और रविवार, [Time] से। ₹[Price] प्लेट, portions limited हैं। WhatsApp पर या [Link] से order करें। offer बंद करने के लिए STOP लिखें।Saturday family combo (dinner for four)
Hi [Name], Saturday dinner sorted. The [Restaurant] family combo feeds 4: [Items] for ₹[Price] instead of ₹[Regular Price]. Order by [Time] for delivery at your slot. [Link]. Reply STOP to opt out.
नमस्ते [Name], शनिवार का dinner तय समझिए। [Restaurant] का family combo, 4 लोगों के लिए: [Items] सिर्फ़ ₹[Price] में, ₹[Regular Price] की जगह। [Time] तक order करें, अपने slot पर delivery पाएँ। [Link]। बंद करने के लिए STOP लिखें।Sunday brunch pre-order (sent Saturday evening)
Hi [Name], skip cooking this Sunday morning. The [Restaurant] brunch menu runs 8 am to 12 pm: [Items]. Pre-order tonight and pick your delivery time at [Link]. Reply STOP to opt out.
नमस्ते [Name], इस रविवार सुबह नाश्ता बनाने की ज़रूरत नहीं। [Restaurant] का brunch menu सुबह 8 से 12 बजे तक: [Items]। आज रात pre-order करें और [Link] पर अपना delivery time चुनें। बंद करने के लिए STOP लिखें।Weekend discount code (with a minimum order)
Hi [Name], [Discount] off on orders above ₹[Min Order] at [Restaurant] this Saturday and Sunday. Use code [Code] at checkout on [Link], or just tell us the code on WhatsApp. Valid till Sunday 11 pm. Reply STOP to opt out.
नमस्ते [Name], इस शनिवार और रविवार [Restaurant] पर ₹[Min Order] से ऊपर के order पर [Discount] off। [Link] पर checkout में code [Code] लगाएँ, या WhatsApp पर बस code बता दें। रविवार रात 11 बजे तक valid। बंद करने के लिए STOP लिखें।Free delivery weekend (above a threshold)
Hi [Name], no delivery charge this weekend on orders above ₹[Min Order] from [Restaurant], within [Area]. It applies automatically at [Link]. Saturday and Sunday only. Reply STOP to opt out.
नमस्ते [Name], इस weekend [Restaurant] से [Area] में ₹[Min Order] से ऊपर के order पर delivery charge नहीं लगेगा। [Link] पर अपने आप लग जाएगा। सिर्फ़ शनिवार और रविवार। बंद करने के लिए STOP लिखें।Book Saturday dinner on Friday (slot pre-order)
Hi [Name], Saturday evenings get busy and we run out of [Dish] by 8 pm. Book your Saturday dinner now and choose a delivery slot between 7 and 10 pm at [Link]. Pay online or cash on delivery. [Restaurant]. Reply STOP to opt out.
नमस्ते [Name], शनिवार शाम को भीड़ रहती है और [Dish] 8 बजे तक खत्म हो जाता है। शनिवार का dinner अभी book करें और [Link] पर 7 से 10 बजे के बीच delivery slot चुनें। online या cash on delivery, दोनों चलेगा। [Restaurant]। बंद करने के लिए STOP लिखें।Match night snacks (sports weekend)
Hi [Name], big match on Saturday night. [Restaurant] snack platter for 4, [Items], ₹[Price], delivered before the first ball at [Time]. Order at [Link]. Reply STOP to opt out.
नमस्ते [Name], शनिवार रात बड़ा match है। [Restaurant] का 4 लोगों का snack platter, [Items], ₹[Price], पहली ball से पहले [Time] तक घर पर। [Link] पर order करें। बंद करने के लिए STOP लिखें।Sunday evening reminder (last night of the weekend)
Hi [Name], Sunday dinner, nobody wants to cook. [Restaurant] is delivering till [Time] tonight. Your usual [Dish] is on the menu, and the weekend code [Code] still works till 11 pm. [Link]. Reply STOP to opt out.
नमस्ते [Name], रविवार की रात, खाना बनाने का मन किसी का नहीं होता। [Restaurant] आज रात [Time] तक deliver कर रहा है। आपका पसंदीदा [Dish] menu में है, और weekend code [Code] रात 11 बजे तक चलेगा। [Link]। बंद करने के लिए STOP लिखें।Regulars only (thank-you offer for repeat customers)
Hi [Name], you have ordered from [Restaurant] [Number] times, so this one is only going to our regulars. [Discount] off anything on the menu this weekend, no minimum order. Code [Code] at [Link]. Thank you for sticking with us. Reply STOP to opt out.
नमस्ते [Name], आपने [Restaurant] से [Number] बार order किया है, इसलिए ये offer सिर्फ़ regular ग्राहकों को भेज रहे हैं। इस weekend menu की किसी भी चीज़ पर [Discount] off, कोई minimum order नहीं। [Link] पर code [Code]। साथ बने रहने के लिए शुक्रिया। बंद करने के लिए STOP लिखें।Last few hours (offer ending tonight)
Hi [Name], the [Restaurant] weekend offer ends tonight at 11 pm. [Discount] off above ₹[Min Order] with code [Code]. The kitchen takes last orders at [Time]. [Link]. Reply STOP to opt out.
नमस्ते [Name], [Restaurant] का weekend offer आज रात 11 बजे खत्म हो रहा है। ₹[Min Order] से ऊपर code [Code] पर [Discount] off। kitchen आखिरी order [Time] तक लेगा। [Link]। बंद करने के लिए STOP लिखें।Tips for sending these on WhatsApp
- Send Thursday evening or Friday afternoon. By Saturday noon most families have already decided what the weekend looks like.
- One offer, one link, one deadline. Two offers in the same message halve the response to each, and the customer has to think instead of tap.
- Set the coupon to auto-apply at checkout on your store page so nobody fails at the code step; keep the code in the message for people who order by chat. The offer message ideas list has more angles if weekends start to feel samey.
- Send only to customers who have opted in to offers, and keep the STOP line. A block or a spam report costs more than a skipped customer, and WhatsApp watches the rate.
- Note Friday's order count before the send and compare it with Sunday night. That is the whole report for a weekend campaign; if you send through Tezzu, the campaign screen shows the orders that came from the send.
Frequently asked questions
What is the best time to send a weekend offer message?
Thursday between 6 and 8 pm, or Friday between 4 and 6 pm. People are winding down the working week and planning meals, and the message is still fresh when they open WhatsApp on Saturday. Sunday evening works for a short reminder about an offer that ends that night. Avoid Saturday afternoon sends, when most people have already eaten or ordered.
How often can I send weekend offers without annoying customers?
Once per weekend, with at most one reminder on Sunday, is the pace most restaurants can hold without losing opt-ins. If the same customers get a weekend message every Friday for two months, change the offer each time: a dish one week, free delivery the next, a combo the week after. Repeating one offer trains people to wait for it and to ignore the message in between.
Do I need customer consent to send weekend offers on WhatsApp?
Yes. Promotional messages on the WhatsApp Business API go only to customers who have opted in, and every message needs a way to opt out. A customer who ordered from you and ticked a box agreeing to offers counts; a number copied from a delivery app order does not. The broadcast guide explains how to build the list the right way.