Flash sale and today-only offer messages

A flash sale message is sent by a restaurant or cloud kitchen when it needs orders in the next few hours: a slow Tuesday, a batch that was cooked for an order that got cancelled, a rainy evening, or an opening day. It goes to opted-in customers and it says what is cheaper, by how much, and exactly when it ends. The one thing that makes it work is a real cut-off. If the price is still low at 9 pm after a "till 7 pm" message, nobody will hurry next time.

Keep it to three or four lines: the dish or the code, the sale price next to the regular price, the window, the link. Cap the sale with a time or a quantity, whichever ends first, and make sure the kitchen can handle a spike in that window. Set the coupon's start and end time before you send so it expires on its own. One flash sale a week at most; weekly becomes expected and stops being a reason to act. Send only to customers who agreed to receive offers and end with an opt-out line. The broadcast guide covers the mechanics of sending to a large list at once.

Hi [Name], flash sale at [Restaurant]: [Dish] at ₹[Sale Price] instead of ₹[Regular Price], from [Start Time] to [End Time] today only. Order at [Link] before [End Time]; the price goes back after that. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] में flash sale: [Dish] ₹[Regular Price] की जगह ₹[Sale Price] में, सिर्फ़ आज [Start Time] से [End Time] तक। [End Time] से पहले [Link] पर order करें, उसके बाद दाम वापस पुराना। बंद करने के लिए STOP लिखें।

Hi [Name], today only at [Restaurant]: [Discount] off the whole menu with code [Code], till 11 pm. Minimum order ₹[Min Order]. Order on WhatsApp or at [Link]. Reply STOP to opt out.

नमस्ते [Name], सिर्फ़ आज [Restaurant] पर: पूरे menu पर code [Code] से [Discount] off, रात 11 बजे तक। minimum order ₹[Min Order]। WhatsApp पर या [Link] पर order करें। बंद करने के लिए STOP लिखें।

Hi [Name], honest message from [Restaurant]: we cooked more [Dish] than we sold today and it is too good to waste. ₹[Sale Price] a portion till [Time] or till it is gone, [Number] portions left. [Link]. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] की तरफ से सीधी बात: आज [Dish] बिकने से ज़्यादा बन गया और इतना अच्छा है कि बर्बाद नहीं होने देना। [Time] तक या खत्म होने तक ₹[Sale Price] per portion, [Number] portion बचे हैं। [Link]। बंद करने के लिए STOP लिखें।

Hi [Name], one hour left. The [Restaurant] flash sale on [Dish] ends at [End Time]. ₹[Sale Price] till then. [Link]. Reply STOP to opt out.

नमस्ते [Name], एक घंटा बचा है। [Restaurant] की [Dish] पर flash sale [End Time] पर खत्म। तब तक ₹[Sale Price]। [Link]। बंद करने के लिए STOP लिखें।

Hi [Name], the first 50 orders at [Restaurant] today get [Discount] off, code [Code]. The code stops working when the 50 are done, and we will post here when it does. Order at [Link]. Reply STOP to opt out.

नमस्ते [Name], आज [Restaurant] पर पहले 50 order पर [Discount] off, code [Code]। 50 पूरे होते ही code बंद हो जाएगा, और हम यहाँ बता देंगे। [Link] पर order करें। बंद करने के लिए STOP लिखें।

Hi [Name], this flash sale is going to [Number] regulars only, no public post. [Discount] off at [Restaurant] till [End Time] today, code [Code], one use per number. [Link]. Reply STOP to opt out.

नमस्ते [Name], ये flash sale सिर्फ़ [Number] regular ग्राहकों को भेज रहे हैं, कोई public post नहीं। आज [End Time] तक [Restaurant] पर [Discount] off, code [Code], एक नंबर पर एक बार। [Link]। बंद करने के लिए STOP लिखें।

Hi [Name], it is raining in [Area], so [Restaurant] is running a rain flash sale: [Dish] at ₹[Sale Price] and no delivery charge till [End Time]. Riders are slower in this weather; allow 10 extra minutes. [Link]. Reply STOP to opt out.

नमस्ते [Name], [Area] में बारिश हो रही है, तो [Restaurant] की rain flash sale: [End Time] तक [Dish] ₹[Sale Price] में और delivery charge नहीं। इस मौसम में rider थोड़े धीमे होते हैं, 10 मिनट extra मान लें। [Link]। बंद करने के लिए STOP लिखें।

Hi [Name], a catering order got cancelled at [Restaurant] this afternoon, so there are [Number] fresh [Dish] boxes ready at ₹[Sale Price] each, delivery within [Area] till [Time]. First come first served at [Link]. Reply STOP to opt out.

नमस्ते [Name], आज दोपहर [Restaurant] का एक catering order cancel हो गया, तो [Number] ताज़े [Dish] box ₹[Sale Price] में तैयार हैं, [Area] में [Time] तक delivery। पहले आओ पहले पाओ, [Link] पर। बंद करने के लिए STOP लिखें।

Hi [Name], [Restaurant] opens at [Area] today. Opening day only: [Discount] off everything, dine-in or delivery, till [Time]. Order at [Link] or come by [Address]. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] आज [Area] में खुल रहा है। सिर्फ़ opening day: हर चीज़ पर [Discount] off, dine-in या delivery, [Time] तक। [Link] पर order करें या [Address] पर आ जाएँ। बंद करने के लिए STOP लिखें।

Hi [Name], Tuesdays are quiet, so [Restaurant] makes them cheap. Today 12 to 3 pm, [Items] at ₹[Sale Price]. Order at [Link]. Reply STOP to opt out.

नमस्ते [Name], मंगलवार शांत रहता है, तो [Restaurant] उसे सस्ता कर देता है। आज 12 से 3 बजे तक [Items] ₹[Sale Price] में। [Link] पर order करें। बंद करने के लिए STOP लिखें।

Hi [Name], the [Dish] flash sale at [Restaurant] is sold out, [Number] portions in [Duration]. Thank you. If you missed it, the regular menu is at [Link], and the next flash sale goes to this list first. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] की [Dish] flash sale sold out, [Duration] में [Number] portion। शुक्रिया। छूट गया हो तो regular menu [Link] पर है, और अगली flash sale सबसे पहले इसी list को मिलेगी। बंद करने के लिए STOP लिखें।

Tips for sending these on WhatsApp

• Keep the window short and the cut-off real. Two to four hours is a flash sale; a whole day is an offer, and it should be written as one.
• Cap it with a quantity or a time, whichever ends first, and tell the kitchen before you press send. A flash sale that brings 60 orders into a 40-order kitchen produces late deliveries and the reviews that follow.
• Create the coupon with a start and end time so it expires by itself. On Tezzu, a coupon can be set to auto-apply at checkout during its window, which keeps chat orders and store page orders on the same price.
• One flash sale a week at most, and not on the same day each week. The marketing mistakes guide lists what gets a number reported, and daily "urgent" messages are near the top.
• Count orders in the window against a normal day at the same time, and check the margin after the discount and the per-order costs. The campaign ROI guide shows how to read the numbers.

Frequently asked questions

How do I run a flash sale on WhatsApp?

Pick one dish or one code, decide the window and the cap, and set the price change or coupon on your store page with a start and end time. Send one message to opted-in customers at the start of the window, naming the sale price next to the regular price and the exact end time. Send a short reminder an hour before the end if orders are slow. When it ends or sells out, say so, and leave the regular price untouched.

Does a flash sale hurt regular pricing?

Only when it becomes predictable. A sale that appears on random days, on one item, for a couple of hours, reads as a one-off and does not change what customers expect to pay. A sale every Friday at 6 pm teaches the list to wait for Friday. Keep flash sales rare, rotate the item, and put the regular price in the message so the normal number stays in people's heads.

What is the best time to send a flash sale message?

At the moment the window opens, 60 to 90 minutes before the meal it is meant for. A lunch flash sale goes out at 11:30 am; a dinner one at 6:30 pm. Earlier than that and people forget; later and they have already eaten or ordered. Weather sales go out as soon as the rain starts, because that is when the decision to stay in gets made.