Combo and bundle offer messages

A combo offer message is how a restaurant, cloud kitchen or cafe tells customers that a few items now come together at one price. It goes out when a new combo launches, before a busy weekend, or to a regular who always orders the same main. The one thing that makes it work is a clear comparison: "[Items] for ₹349, ₹420 if bought separately." Customers do that maths anyway; a message that does it for them gets the order, and a message that hides the saving behind a name gets skipped.

One combo per message, with the contents, the price, the saving and the hours it is available. Give the combo a name so it can be reordered by chat without listing the items again. Build it as a real item on your store page before you send, so the price and contents are fixed at checkout and your staff do not have to work out substitutions on the phone. These are marketing messages: opted-in customers only, with an opt-out line every time. The combo pricing guide covers how to set the number before you write the message.

Hi [Name], new on the [Restaurant] menu: the [Combo Name], [Items] together for ₹[Price]. Bought separately it comes to ₹[Regular Price]. Order at [Link] or reply with the combo name and your address. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] के menu में नया: [Combo Name], [Items] एक साथ सिर्फ़ ₹[Price] में। अलग-अलग लेने पर ₹[Regular Price] पड़ता है। [Link] पर order करें या combo का नाम और address लिखकर reply करें। बंद करने के लिए STOP लिखें।

Hi [Name], lunch sorted for ₹[Price]. The [Restaurant] office combo has [Items], packed to eat at your desk, delivered to [Area] between 12:30 and 1:30 pm. Order before 11:30 am at [Link]. Reply STOP to opt out.

नमस्ते [Name], ₹[Price] में lunch तय। [Restaurant] के office combo में [Items], desk पर खाने लायक packing, [Area] में 12:30 से 1:30 के बीच delivery। सुबह 11:30 से पहले [Link] पर order करें। बंद करने के लिए STOP लिखें।

Hi [Name], dinner for 4 from [Restaurant]: [Items], ₹[Price] all in, which works out to about ₹[Per Head] a head. Available every evening from [Time] at [Link]. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] से 4 लोगों का dinner: [Items], सब मिलाकर ₹[Price], यानी करीब ₹[Per Head] per व्यक्ति। रोज़ शाम [Time] से [Link] पर मिलेगा। बंद करने के लिए STOP लिखें।

Hi [Name], make your own thali at [Restaurant]. Pick 1 dal, 1 sabzi, 1 bread or rice and 1 dessert from the list at [Link] and the price stays ₹[Price] whatever you choose. Swap as many times as you like, nobody eats the same thali twice. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] में अपनी थाली खुद बनाएँ। [Link] पर list में से 1 दाल, 1 सब्ज़ी, 1 रोटी या चावल और 1 मीठा चुनें, जो भी चुनें दाम ₹[Price] ही रहेगा। जितनी बार चाहें बदलें, हर बार नई थाली। बंद करने के लिए STOP लिखें।

Hi [Name], 2 medium pizzas, garlic bread and a 750 ml drink for ₹[Price] at [Restaurant]. Any 2 pizzas from the classic range, upgrades at menu price. Order at [Link] or reply PIZZA. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] पर 2 medium pizza, garlic bread और 750 ml drink सिर्फ़ ₹[Price] में। classic range से कोई भी 2 pizza, upgrade menu के दाम पर। [Link] पर order करें या PIZZA reply करें। बंद करने के लिए STOP लिखें।

Hi [Name], add a [Dessert] to any main at [Restaurant] for ₹[Add-on Price] instead of ₹[Regular Price]. The option shows up at checkout on [Link] once a main is in the cart. Valid all week. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] पर किसी भी main के साथ [Dessert] ₹[Regular Price] की जगह सिर्फ़ ₹[Add-on Price] में। main cart में डालते ही [Link] पर checkout में option दिख जाएगा। पूरे हफ्ते valid। बंद करने के लिए STOP लिखें।

Hi [Name], feeding 10 or more? The [Restaurant] party bundle has [Items] for ₹[Price], packed in serving trays, delivered at the time you choose. Order a day ahead at [Link] or reply PARTY and we will call you. Reply STOP to opt out.

नमस्ते [Name], 10 या ज़्यादा लोगों का खाना चाहिए? [Restaurant] के party bundle में [Items], ₹[Price] में, serving tray में packed, आपके चुने समय पर delivery। एक दिन पहले [Link] पर order करें या PARTY reply करें, हम call करेंगे। बंद करने के लिए STOP लिखें।

Hi [Name], 5 lunches from [Restaurant] for ₹[Price], which is ₹[Per Meal] a meal instead of ₹[Single Price] for a single order. Monday to Friday, menu changes daily, skip any day by 9 am. Book the week at [Link]. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] से 5 lunch ₹[Price] में, यानी ₹[Per Meal] per meal, जबकि अकेले order पर ₹[Single Price] लगता है। सोमवार से शुक्रवार, रोज़ अलग menu, कोई भी दिन सुबह 9 बजे तक skip कर सकते हैं। हफ्ता [Link] पर book करें। बंद करने के लिए STOP लिखें।

Hi [Name], you usually order [Dish] from [Restaurant]. With [Side] and a drink it is now a combo at ₹[Price], about ₹[Saving] less than ordering the three separately. It is on [Link] under Combos. Reply STOP to opt out.

नमस्ते [Name], आप [Restaurant] से अक्सर [Dish] लेते हैं। अब [Side] और drink के साथ ये combo ₹[Price] में है, तीनों अलग लेने से करीब ₹[Saving] कम। [Link] पर Combos में मिलेगा। बंद करने के लिए STOP लिखें।

Hi [Name], the launch price on the [Combo Name] at [Restaurant] ends [Date]. ₹[Price] till then, ₹[Regular Price] after. Order at [Link]. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] के [Combo Name] का launch price [Date] को खत्म हो रहा है। तब तक ₹[Price], उसके बाद ₹[Regular Price]। [Link] पर order करें। बंद करने के लिए STOP लिखें।

Hi [Name], mornings at [Restaurant]: [Items] with a coffee for ₹[Price], 8 to 11 am only. Order ahead at [Link] and pick it up without waiting, or get it delivered within [Area]. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] की सुबह: [Items] और coffee ₹[Price] में, सिर्फ़ 8 से 11 बजे तक। [Link] पर पहले order करें और बिना इंतज़ार pickup करें, या [Area] में delivery पाएँ। बंद करने के लिए STOP लिखें।

Tips for sending these on WhatsApp

• Show the comparison price once, in rupees. "₹349 instead of ₹420" is the whole argument; a percentage makes the customer do the sum.
• Name the combo. "Family Friday Box" is easier to reorder by chat than "the one with two curries and rice", and it shows up as one line on the KOT.
• Build combos as menu items on your store page so the price and contents are fixed at checkout. On Tezzu you can set fixed bundles or build-your-own bundles where the customer picks from groups and the price stays the same; the menu setup guide walks through both.
• Show combos only in the hours they sell. With menu scheduling by weekday and time, the lunch combo can switch off at 3 pm on its own and the breakfast combo at 11 am.
• Combo messages are marketing. Send them to opted-in customers only, keep the STOP line, and do not send more than one combo message a week to the same list.

Frequently asked questions

How do I price a combo offer?

Start from food cost. Pair the hero dish with high-margin items such as a drink, bread or rice, price the bundle 10 to 15 percent below the sum of the parts, and check that the margin still clears your target after payment charges and the per-order fee. The aim of a combo is a bigger ticket at a healthy margin, so a combo that is cheaper than the main alone has gone wrong somewhere.

What is the difference between a combo and a bundle?

In everyday use they mean the same thing: a set of items sold together at one price. Some ordering systems use "bundle" for a group where the customer chooses, such as any two pizzas from a range or a thali built from four lists, and "combo" for a fixed set. Either way, define the contents and the price in the menu so checkout handles the choices and staff do not have to.

How often should I send combo offer messages?

Once a week to the same list is the comfortable pace, and less if nothing has changed. A combo that is permanently on the menu does not need a message every week; it needs a good position on the store page and one message when it launches. Save the sends for a new combo, a launch price ending, or a seasonal bundle, and rotate them with the other offer types so the list does not see the same shape every Friday.