First order discount messages

A first order discount message is sent by a restaurant or cloud kitchen to someone who has just saved the number but has not ordered yet: a customer who scanned a QR at the counter, followed you on Instagram and said hello, found the card in a delivery bag, or signed up on your store page. The one thing that makes it work is removing effort. A new customer is deciding whether you are worth the trouble, so the discount should apply on its own, the link should open the full menu, and the deadline should be close enough to matter.

Keep it short, name the discount and the minimum order, and give it an expiry of 7 to 14 days. Limit it to one use per phone number. Make the coupon auto-apply at checkout on your store page and include the code only as a fallback for people who order by chat. Send it once when the customer first makes contact, with one reminder before it expires. It is a marketing message, so it goes only to people who agreed to hear from you, and it carries an opt-out line. The auto-apply coupons guide shows how to set the discount up so no code is needed.

Hi [Name], welcome to [Restaurant]. Since this is your first order with us, [Discount] off is already applied on anything you pick at [Link]. No code needed, valid for 7 days. Menu and delivery timings are on the same page. Reply STOP to opt out of offers.

नमस्ते [Name], [Restaurant] में आपका स्वागत है। ये आपका पहला order है, इसलिए [Link] पर जो भी चुनें, [Discount] off पहले से लगा मिलेगा। कोई code नहीं, 7 दिन तक valid। menu और delivery timing उसी page पर हैं। offer नहीं चाहिए तो STOP लिखें।

Thanks for ordering from [Restaurant] today. Next time, order directly on WhatsApp at this number or at [Link] and get [Discount] off your first direct order with code [Code]. Same food, same kitchen, lower price because there is no app commission. Reply STOP to opt out.

आज [Restaurant] से order करने के लिए शुक्रिया। अगली बार सीधे इसी WhatsApp नंबर पर या [Link] पर order करें, पहले direct order पर code [Code] से [Discount] off। वही खाना, वही kitchen, दाम कम क्योंकि app का commission नहीं। बंद करने के लिए STOP लिखें।

Hi [Name], thanks for following [Restaurant] on Instagram and saying hello here. Your first order gets [Discount] off at [Link], auto-applied till [Date]. Our full menu is on that page; the reels only show half of it. Reply STOP to opt out.

नमस्ते [Name], Instagram पर [Restaurant] को follow करने और यहाँ hello कहने के लिए शुक्रिया। पहले order पर [Link] पर [Discount] off, [Date] तक अपने आप लग जाएगा। पूरा menu उसी page पर है, reels में तो आधा ही दिखता है। बंद करने के लिए STOP लिखें।

Hi [Name], here is your first-order code for [Restaurant]: [Code]. It takes [Discount] off orders above ₹[Min Order] and works once, till [Date]. Order on WhatsApp or at [Link]. Reply STOP to opt out.

नमस्ते [Name], ये रहा [Restaurant] के लिए आपका first-order code: [Code]। ₹[Min Order] से ऊपर के order पर [Discount] off, एक बार चलेगा, [Date] तक। WhatsApp पर या [Link] पर order करें। बंद करने के लिए STOP लिखें।

Hi [Name], no codes to remember. Open [Link], add what you like, and ₹[Amount] comes off your first [Restaurant] order at checkout on its own. Valid till [Date], one use per number. Reply STOP to opt out.

नमस्ते [Name], कोई code याद रखने की ज़रूरत नहीं। [Link] खोलें, जो पसंद हो add करें, और पहले [Restaurant] order पर checkout में ₹[Amount] अपने आप कम हो जाएंगे। [Date] तक valid, एक नंबर पर एक बार। बंद करने के लिए STOP लिखें।

Hi [Name], delivery is free on your first order from [Restaurant], anywhere within [Area], no minimum. After that our usual free-delivery threshold of ₹[Min Order] applies. Order at [Link] or reply with what you want. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] से आपके पहले order पर delivery free है, [Area] में कहीं भी, कोई minimum नहीं। उसके बाद ₹[Min Order] से ऊपर पर हमेशा की तरह free delivery। [Link] पर order करें या यहीं बता दें क्या चाहिए। बंद करने के लिए STOP लिखें।

Hi [Name], a small welcome from [Restaurant]: a free [Add-on] with your first order above ₹[Min Order]. It is added automatically at [Link] till [Date]. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] की तरफ से छोटा सा स्वागत: ₹[Min Order] से ऊपर के पहले order के साथ [Add-on] free। [Link] पर [Date] तक अपने आप add हो जाएगा। बंद करने के लिए STOP लिखें।

Hi [Name], your first-order discount at [Restaurant] expires on [Date], 3 days from now. [Discount] off is still waiting at [Link]. If something held you back, reply and tell us; we read every message. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] पर आपका first-order discount [Date] को खत्म हो रहा है, यानी 3 दिन बाकी। [Link] पर [Discount] off अभी भी लगा है। किसी वजह से रुके हों तो reply करके बता दें, हम हर मैसेज पढ़ते हैं। बंद करने के लिए STOP लिखें।

Hi [Name], thanks for visiting [Restaurant] today and scanning our QR. Your first home delivery order gets [Discount] off with code [Code] at [Link], valid for 14 days. Same menu as the counter, delivered within [Area]. Reply STOP to opt out.

नमस्ते [Name], आज [Restaurant] आने और QR scan करने के लिए शुक्रिया। पहले home delivery order पर [Link] पर code [Code] से [Discount] off, 14 दिन तक valid। counter वाला पूरा menu, [Area] में delivery। बंद करने के लिए STOP लिखें।

Hi [Name], [Referrer Name] thought you would like [Restaurant]. Your first order gets [Discount] off with code [Code] at [Link], and they get the same on their next one once you order. Valid till [Date]. Reply STOP to opt out.

नमस्ते [Name], [Referrer Name] को लगा कि आपको [Restaurant] पसंद आएगा। आपके पहले order पर [Link] पर code [Code] से [Discount] off, और आपके order करते ही उन्हें भी अगले order पर उतना ही मिलेगा। [Date] तक valid। बंद करने के लिए STOP लिखें।

Hi [Name], try [Restaurant] tiffin before you subscribe. Your first 3 lunches are ₹[Trial Price] instead of ₹[Regular Price], delivered to [Area] by [Time]. Reply TRIAL with your address or book at [Link]. Reply STOP to opt out.

नमस्ते [Name], subscribe करने से पहले [Restaurant] का tiffin try करें। पहले 3 lunch ₹[Regular Price] की जगह ₹[Trial Price] में, [Area] में [Time] तक delivery। अपना address लिखकर TRIAL reply करें या [Link] पर book करें। बंद करने के लिए STOP लिखें।

Tips for sending these on WhatsApp

• Put a deadline on every first-order offer. Seven to fourteen days is enough; an open-ended discount gets saved for later and never used.
• Set the coupon to auto-apply for new customers so nobody fails at the code step. On Tezzu a coupon can be set to apply on its own at checkout on the store page; the code in the message is the fallback for chat orders.
• Limit the coupon to one use per phone number and set a minimum order that covers the discount. ₹100 off a ₹120 order is a loss on every new customer, and the coupon code strategy guide covers the fraud side.
• Send the message once, with one reminder before expiry. Three reminders is how a welcome offer becomes a block.
• Track second orders, not first ones. A first-order discount that does not lead to a second full-price order was a cost; the first-to-second order post explains what to do in the two weeks after.

Frequently asked questions

How much first order discount should a restaurant give?

Enough to beat the hesitation, and no more than the order can carry. Between 10 and 20 percent, or a flat ₹50 to ₹100 on a minimum order of ₹300 or more, is common in India. Compare it with what you would lose to delivery app commission on the same order, which is commonly 18 to 30 percent of the order value; the direct order with a discount usually still comes out ahead.

Should the first order discount be a code or automatic?

Automatic, with a code as a backup. Every step between "I want this" and "order placed" loses a few customers, and typing a code they have to find in an old chat is one of those steps. On a store page the discount can apply by itself for a first-time number. Keep a code for customers who order by typing their items in WhatsApp, where there is no checkout screen.

Can I send a first order discount to customers who ordered through delivery apps?

Only if they gave you their WhatsApp number themselves and agreed to hear from you. A card in the delivery bag with your number and a QR works, because the customer chooses to message you first. Copying numbers from app orders and messaging them cold is a quick way to get reported and lose your WhatsApp number. The direct conversion guide covers what is allowed.