Free delivery offer messages

A free delivery offer message is sent by a restaurant or cloud kitchen that does its own delivery, or pays a courier per order, and wants bigger orders rather than more small ones. It goes out when a threshold is introduced, on a slow weekend, on a rainy evening, or when the kitchen starts delivering to a new area. The one thing that makes it work is the threshold. "Free delivery above ₹499" lifts the average order; "free delivery on everything" gives away a ₹40 charge on orders you were getting anyway.

Say the minimum order, the area, the days and the hours, and say what happens below the threshold so nobody is surprised at checkout. Set the free delivery rule on your store page so it applies on its own; the message should describe the rule, never ask the customer to type anything. Keep it to three or four lines. These are promotional messages, so send them only to customers who opted in and end with an opt-out line. If you are still choosing the number, the free delivery threshold guide works through it with examples.

Hi [Name], delivery from [Restaurant] is now free on orders above ₹[Min Order] within [Area]. Below that it is ₹[Delivery Charge]. The charge drops off at checkout on its own at [Link]. Reply STOP to opt out.

नमस्ते [Name], [Area] में [Restaurant] से ₹[Min Order] से ऊपर के order पर delivery अब free है। उससे कम पर ₹[Delivery Charge] लगता है। [Link] पर checkout में charge अपने आप हट जाता है। बंद करने के लिए STOP लिखें।

Hi [Name], no delivery charge this Saturday and Sunday at [Restaurant] on orders above ₹[Min Order]. Nothing to type, it applies at [Link]. The kitchen is open [Start Time] to [End Time]. Reply STOP to opt out.

नमस्ते [Name], इस शनिवार और रविवार [Restaurant] पर ₹[Min Order] से ऊपर के order पर delivery charge नहीं। कुछ टाइप नहीं करना, [Link] पर अपने आप लग जाएगा। kitchen [Start Time] से [End Time] तक खुली है। बंद करने के लिए STOP लिखें।

Hi [Name], [Restaurant] now delivers to [Area]. For the first two weeks delivery is free on every order, no minimum, so you can try us. Menu and timings at [Link]. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] अब [Area] में भी deliver करता है। पहले दो हफ्ते हर order पर delivery free, कोई minimum नहीं, ताकि आप हमें try कर सकें। menu और timing [Link] पर। बंद करने के लिए STOP लिखें।

Hi [Name], it is pouring in [Area] and nobody should step out for dinner. [Restaurant] is delivering with no delivery charge tonight on orders above ₹[Min Order]. Expect 10 to 15 minutes extra on the way. [Link]. Reply STOP to opt out.

नमस्ते [Name], [Area] में तेज़ बारिश है, dinner के लिए बाहर निकलने की ज़रूरत नहीं। आज रात [Restaurant] ₹[Min Order] से ऊपर के order पर बिना delivery charge के deliver कर रहा है। रास्ते में 10 से 15 मिनट extra लग सकते हैं। [Link]। बंद करने के लिए STOP लिखें।

Hi [Name], welcome to [Restaurant]. Delivery on your first order is on us, anywhere in [Area], any order size. From the second order, free delivery kicks in above ₹[Min Order]. Order at [Link]. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] में स्वागत है। पहले order की delivery हमारी तरफ से, [Area] में कहीं भी, कोई भी order size। दूसरे order से ₹[Min Order] के ऊपर free delivery। [Link] पर order करें। बंद करने के लिए STOP लिखें।

Hi [Name], order your dinner from [Restaurant] before 6 pm and delivery is free, any amount. Pick a delivery slot up to 9 pm at [Link]; the food is cooked at your slot time, so it arrives hot. Reply STOP to opt out.

नमस्ते [Name], शाम 6 बजे से पहले [Restaurant] से dinner order करें तो delivery free, कोई भी amount। [Link] पर रात 9 बजे तक का delivery slot चुनें, खाना आपके slot के time पर ही बनता है, गरम पहुँचता है। बंद करने के लिए STOP लिखें।

Hi [Name], your cart at [Restaurant] is at ₹[Cart Amount]. Add ₹[Gap] more and delivery becomes free, which is more than the ₹[Delivery Charge] charge. A [Suggested Item] would do it. Your cart is saved at [Link]. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] पर आपका cart ₹[Cart Amount] का है। ₹[Gap] और add करें तो delivery free हो जाएगी, जो ₹[Delivery Charge] के charge से ज़्यादा है। एक [Suggested Item] से काम बन जाएगा। cart [Link] पर saved है। बंद करने के लिए STOP लिखें।

Hi [Name], you order from [Restaurant] most weeks, so here is a regulars-only code: [Code]. It removes the delivery charge on every order till [Date], no minimum. Thank you for sticking with us. [Link]. Reply STOP to opt out.

नमस्ते [Name], आप [Restaurant] से लगभग हर हफ्ते order करते हैं, इसलिए ये सिर्फ़ regular ग्राहकों का code: [Code]। [Date] तक हर order पर delivery charge हटा देगा, कोई minimum नहीं। साथ बने रहने के लिए शुक्रिया। [Link]। बंद करने के लिए STOP लिखें।

Hi [Name], ordering lunch for the office? [Restaurant] delivers free to [Building / Area] on a combined order above ₹[Min Order], one drop at [Time]. Collect everyone's picks and place one order at [Link], or reply OFFICE and we will help. Reply STOP to opt out.

नमस्ते [Name], office के लिए lunch order कर रहे हैं? [Restaurant] [Building / Area] में ₹[Min Order] से ऊपर के combined order पर free deliver करता है, [Time] पर एक ही drop। सबकी पसंद इकट्ठा करके [Link] पर एक order करें, या OFFICE reply करें, हम मदद करेंगे। बंद करने के लिए STOP लिखें।

Hi [Name], a small change at [Restaurant] from [Date]: free delivery will apply above ₹[New Min Order] instead of ₹[Old Min Order], because rider costs have gone up. Orders below that will carry a ₹[Delivery Charge] charge. Self-pickup stays free. [Link]. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] में [Date] से एक छोटा बदलाव: free delivery अब ₹[Old Min Order] की जगह ₹[New Min Order] से ऊपर मिलेगी, क्योंकि rider का खर्च बढ़ गया है। उससे कम order पर ₹[Delivery Charge] लगेगा। self-pickup पहले की तरह free। [Link]। बंद करने के लिए STOP लिखें।

Hi [Name], skip the delivery charge altogether: order at [Link], choose Pickup, and collect from [Restaurant], [Address], at the time you pick. Your order is packed and waiting when you arrive. Reply STOP to opt out.

नमस्ते [Name], delivery charge पूरी तरह बचाना हो तो [Link] पर order करें, Pickup चुनें, और [Restaurant], [Address] से अपने चुने time पर ले जाएँ। आप पहुँचें उससे पहले order pack होकर तैयार रहेगा। बंद करने के लिए STOP लिखें।

Tips for sending these on WhatsApp

• Set the threshold ₹50 to ₹100 above your current average order value, so free delivery lifts the ticket instead of giving away the charge on orders you already get.
• "Free delivery in [Area]" needs a map behind it. Define delivery zones with a charge per zone and a free-delivery threshold per zone, so the far zone does not eat the margin of the near one. On Tezzu this is set up once under delivery zones and thresholds and applies at checkout by distance.
• Say what happens below the threshold. A customer who finds a charge at checkout they were not told about abandons the cart and remembers it.
• One rainy-day or weekend free delivery message a week is plenty. The permanent threshold lives on your store page and does not need repeating; the rainy-day promotions post has ideas for the weather version.
• Send to opted-in customers only, and keep the STOP line on every message, including the honest "threshold going up" notice.

Frequently asked questions

What minimum order should I set for free delivery?

Look at your average order value over the last month and set the threshold a little above it, usually by ₹50 to ₹100. If most orders are ₹380, a ₹449 or ₹499 threshold nudges people to add a side or a dessert, and the extra item covers the delivery cost. Check it zone by zone; a far zone with a ₹60 rider cost may need a higher threshold than the lane next door.

Is free delivery better than a discount?

For most delivery kitchens, yes. A ₹40 delivery charge waived feels bigger to the customer than ₹40 off the food, and it attaches to a minimum order, so the ticket goes up. A discount cuts the price of food you would have sold anyway. Use discounts for first orders and win-backs, and use free delivery above a threshold for everyday volume.

How do I offer free delivery without losing money?

Know your real delivery cost per order first, including rider salary or courier charge, fuel and packaging. Then set the threshold so the extra margin from a bigger order covers that cost. Keep a paid delivery charge below the threshold, offer self-pickup as a free option, and review the numbers monthly. If the average order has not moved after four weeks, the threshold is too high or too low.