Referral offer messages

A referral message to customers asks a happy customer to bring you one more, and on WhatsApp it works because forwarding is one tap. Restaurants, cloud kitchens, tiffin services and home bakers send these after a good order, when a customer leaves a strong rating, or when a group order shows that the customer knows people who eat together. The one thing that makes a referral message work is that the reward goes both ways and is stated in rupees: the friend gets something on their first order and the referrer gets something when that order is delivered. Vague "tell your friends" messages get read and forgotten.

Send the ask only to customers with two or more orders, within a day of a good delivery. Give each person a short code they can forward, and spell out the two rewards in one line each. Keep the reward for the referrer tied to a delivered order, not a sign-up, or the codes get shared in groups with no orders behind them. Every referral message with a reward is marketing, so it needs an opt-out line and should go only to customers who agreed to hear from you. Credit rewards within a day of the friend's order and tell the referrer, because the thank you is what makes them do it again.

Hi [Name], glad the [Item] from [Restaurant] went down well. If you know someone nearby who would like it too, share this code with them: [Code]. They get [Friend Reward] on their first order, and you get [Your Reward] when it is delivered. Order link: [Link]. Reply STOP to opt out.

[Name] जी, खुशी हुई कि [Restaurant] का [Item] आपको पसंद आया. आस-पास कोई ऐसा हो जिसे ये अच्छा लगे, तो उन्हें ये code भेज दीजिए: [Code]. उन्हें पहले order पर [Friend Reward] मिलेगा, और delivery होते ही आपको [Your Reward]. order link: [Link]. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Forward this to a friend: "I order from [Restaurant] in [Area] and it is good. Use my code [Code] on your first order at [Link] and you get [Friend Reward]. They deliver in about [Minutes] minutes and take UPI or cash."

ये दोस्त को forward कर दीजिए: "मैं [Area] में [Restaurant] से order करता हूँ, खाना अच्छा है. [Link] पर पहले order में मेरा code [Code] लगाओ, [Friend Reward] मिलेगा. करीब [Minutes] मिनट में delivery आती है, UPI या cash दोनों चलते हैं."

Hi [Name], here is how referrals work at [Restaurant]. Your friend uses code [Code] on their first order and gets [Amount] off. Once their order is delivered, [Amount] is added to your number as credit for your next order. No limit on how many friends. Link: [Link]. Reply STOP to opt out.

[Name] जी, [Restaurant] पर referral ऐसे चलता है. आपका दोस्त पहले order पर code [Code] लगाए तो उसे [Amount] की छूट. उसका order deliver होते ही आपके number पर अगले order के लिए [Amount] का credit जुड़ जाता है. कितने भी दोस्त, कोई limit नहीं. link: [Link]. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], if someone at your office wants a tiffin like yours, share code [Code]. They get their first day free from [Restaurant], and once they complete a week, one day of your plan is free too. Same delivery time, same building, easy for us. Reply STOP to opt out.

[Name] जी, office में कोई आपके जैसा tiffin चाहता हो तो code [Code] share कर दीजिए. उन्हें [Restaurant] से पहला दिन free मिलेगा, और उनका एक हफ्ता पूरा होते ही आपके plan का भी एक दिन free. वही delivery time, वही building, हमारे लिए भी आसान. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], [Friend] used your code [Code] to look at the [Restaurant] menu but has not ordered yet. If you nudge them before [Date], their first-order offer still works and your [Your Reward] credit comes through as soon as it is delivered. Reply STOP to opt out.

[Name] जी, [Friend] ने आपका code [Code] लगाकर [Restaurant] का menu देखा था, पर अभी order नहीं किया. [Date] से पहले उन्हें याद दिला दें तो उनका first-order offer चलेगा, और delivery होते ही आपका [Your Reward] credit आ जाएगा. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], your friend [Friend] just received their first order from [Restaurant]. Thank you for sending them our way. [Amount] credit has been added to your number and will apply to your next order on [Link]. Valid till [Date].

[Name] जी, आपके दोस्त [Friend] को अभी [Restaurant] से उनका पहला order मिल गया. उन्हें हमारे पास भेजने का शुक्रिया. आपके number पर [Amount] का credit जुड़ गया है, जो [Link] पर अगले order में अपने आप लगेगा. [Date] तक valid.

Hi [Name], your office order from [Restaurant] last week fed [Count] people. If another team or floor wants the same, share code [Code]. Their first group order gets [Friend Reward], and your next group order gets free delivery. Minimum [Minimum] per group order. Reply STOP to opt out.

[Name] जी, पिछले हफ्ते [Restaurant] से आपके office order में [Count] लोगों ने खाना खाया. कोई और team या floor भी वही चाहे तो code [Code] share कर दीजिए. उनके पहले group order पर [Friend Reward], और आपके अगले group order पर delivery free. group order में minimum [Minimum]. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], thank you for the kind words about the [Item]. If a friend is planning a birthday or a get-together, send them [Link] with code [Code]. They get [Friend Reward] on their first cake, and I will add [Your Reward] to your next order once theirs is picked up. [Bakery]. Reply STOP to opt out.

[Name] जी, [Item] के बारे में अच्छी बातें कहने का शुक्रिया. किसी दोस्त के घर birthday या छोटी सी party हो तो उन्हें code [Code] के साथ [Link] भेज दीजिए. उनके पहले cake पर [Friend Reward], और उनका order pickup होते ही आपके अगले order में [Your Reward]. [Bakery]. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], this month [Count] people ordered from [Restaurant] for the first time using your code. That is more than anyone else. Thank you. Besides your credits, dinner for two is on us this week, no code needed, just reply with the day you want it. [Owner]

[Name] जी, इस महीने [Count] लोगों ने आपके code से [Restaurant] से पहली बार order किया. ये सबसे ज़्यादा है. शुक्रिया. आपके credits के अलावा इस हफ्ते दो लोगों का dinner हमारी तरफ से, कोई code नहीं चाहिए, बस जिस दिन चाहिए वो reply कर दीजिए. [Owner]

Hi [Name], a lot of our orders come from [Society] now. If your neighbours ask where the food is from, this code gives them [Friend Reward] on a first order from [Restaurant]: [Code]. You get [Your Reward] per delivered order. Link: [Link]. Reply STOP to opt out.

[Name] जी, अब [Society] से हमारे काफी order आते हैं. पड़ोसी पूछें कि खाना कहाँ से है, तो ये code उन्हें [Restaurant] से पहले order पर [Friend Reward] दिलाता है: [Code]. हर delivered order पर आपको [Your Reward]. link: [Link]. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Hi [Name], [Restaurant] now has a referral programme. Share your personal code [Code] with anyone in [Area]. They get [Friend Reward] on their first order, you get [Your Reward] credit each time one of them is delivered. Full details and your code are on [Link]. Reply STOP to opt out.

[Name] जी, [Restaurant] पर अब referral programme शुरू हो गया है. अपना personal code [Code] [Area] में किसी को भी भेजिए. उन्हें पहले order पर [Friend Reward], और हर delivered order पर आपको [Your Reward] का credit. पूरी details और आपका code [Link] पर है. मैसेज बंद करने के लिए STOP लिखकर भेजें.

Tips for sending these on WhatsApp

• Give every customer their own code so you can see who referred whom. On Tezzu, coupons are created in the dashboard, and a first-order coupon can be set to auto-apply so the friend does not have to type anything.
• Pay the referrer on delivery, never on sign-up. It stops people posting the code in random groups and keeps the cost tied to a real order. Coupon fraud prevention has more on this.
• Write the forwardable text for the customer. The ask message should contain the exact lines they can send, with the code and link already in them.
• Tell the referrer the moment their reward is credited. That message is what turns a one-time referrer into a repeat one. The referral programme guide covers reward sizes that make sense for food margins.
• Send the ask to customers with two or more orders. First-time customers have no reason to vouch for you yet.

Frequently asked questions

How do I ask customers for referrals on WhatsApp?

Ask right after a good order, make the reward concrete for both sides, and hand the customer a code plus the exact message to forward. "If you know someone who would like this, send them code ABC12 and they get 100 rupees off their first order; you get 100 rupees credit when it is delivered" is a complete ask. Add an opt-out line, and send it only to customers who have ordered more than once.

What referral reward works for a small restaurant?

A flat rupee amount on both sides, roughly 10 to 15 percent of your average order value, is the usual starting point. For a 500 rupee average order, 50 to 75 rupees each way is affordable because a new customer who orders twice has already paid for it. Tiffin services can give a free day instead, and bakers can give a small add-on, because both cost less than their face value.

Do I need an app for a referral programme?

No. A referral programme is a coupon code per customer, a way to know which code was used on which order, and a message that tells the referrer when the reward is credited. An ordering link with coupons and an order history is enough. Repeat-order tactics shows where referrals fit alongside the other ways to grow repeat business.