Feedback request messages after an order

A feedback request message asks a customer one or two private questions about an order so you can fix things, which is different from a public review that other people read. Restaurants, cloud kitchens, tiffin services and home bakers send it after a first order, after a menu change, or once a month to regulars. What makes it work is asking one specific question the customer can answer with a number or a single word, in the same chat they ordered on. "Any feedback?" gets silence. "Was the biryani spicy enough, 1 to 5?" gets answers you can act on.

Ask one question, two at most, and make the first one answerable with a number or a word. Send it an hour or two after delivery for meals and the next day for cakes and catering. Do not ask after every order; first orders, new dishes and a monthly check with regulars are enough. Say what you will do with the answer, and then do it. A feedback request about an order the customer just received is a service message and needs no opt-out line. Questions sent to customers who have not ordered recently, or that come with a coupon, are marketing, so send those only to people who agreed to hear from you and add an opt-out line. If you want a public rating rather than private input, use the review request messages.

Hi [Name], how was your order [Order ID] from [Restaurant]? Reply with a number from 1 to 5, where 5 is very good. If anything was off, add a word on what it was. We read every reply.

नमस्ते [Name], [Restaurant] से आपका order [Order ID] कैसा लगा? 1 से 5 के बीच एक number reply कर दें, 5 मतलब बहुत अच्छा। कुछ गड़बड़ लगी हो तो एक शब्द में बता दें क्या। हम हर reply पढ़ते हैं।

Hi [Name], thank you for trying [Restaurant] for the first time. One quick question: would you order the same thing again? Reply YES or NO, and if NO, tell us what you would change. That one answer helps us more than any rating.

नमस्ते [Name], पहली बार [Restaurant] try करने के लिए शुक्रिया। बस एक सवाल: क्या आप यही चीज़ दोबारा order करेंगे? YES या NO reply करें, और NO है तो बताइए क्या बदलना चाहिए। यह एक जवाब हमारे लिए किसी भी rating से ज़्यादा काम का है।

Hi [Name], you were one of the first to try our new [Dish]. Was it right on spice, portion and price? Reply OK, or tell us the one thing that was off. We decide this week whether it stays on the menu.

नमस्ते [Name], हमारी नई [Dish] सबसे पहले try करने वालों में आप भी थे। तीखापन, quantity और price ठीक लगे? सब ठीक था तो OK लिखें, वरना बस वो एक चीज़ बता दें जो ठीक नहीं लगी। इसी हफ्ते तय करेंगे कि यह menu पर रहेगी या नहीं।

Hi [Name], a quick check on order [Order ID]: did the food arrive hot and the packaging intact? Reply HOT, WARM or COLD. We are trying new containers and your answer tells us whether they work.

नमस्ते [Name], order [Order ID] के बारे में एक छोटा सा सवाल: खाना गरम पहुँचा और packing ठीक थी? HOT, WARM या COLD लिखकर reply करें। हम नए डिब्बे try कर रहे हैं, आपके जवाब से पता चलेगा कि वो काम कर रहे हैं या नहीं।

Hi [Name], you have been with our tiffin for [Months] months now. Which one dish from this month would you drop, and which would you like more often? Two names are enough. We plan next month's menu on [Date].

नमस्ते [Name], आपको हमारे tiffin के साथ [Months] महीने हो गए। इस महीने की कौन सी एक dish हटा दें, और कौन सी ज़्यादा बार चाहिए? बस दो नाम बता दीजिए। अगले महीने का menu हम [Date] को बनाएँगे।

Hi [Name], thank you for dining at [Restaurant] today. How was the service at your table, 1 to 5? If something took too long or was missing, tell us here and the manager will see it tonight.

नमस्ते [Name], आज [Restaurant] आने के लिए शुक्रिया। आपकी table पर service कैसी रही, 1 से 5 में? कुछ आने में देर हुई या कुछ छूट गया, तो यहीं बता दीजिए, manager आज रात ही देख लेंगे।

Hi [Name], you picked up order [Order ID] from [Pickup Point] today. Was it ready when you arrived? Reply YES, or tell us roughly how long you waited. We are working on getting pickup times right.

नमस्ते [Name], आज आपने [Pickup Point] से order [Order ID] लिया। आपके पहुँचने पर order तैयार था? हाँ था तो YES लिखें, वरना बताइए करीब कितनी देर रुकना पड़ा। हम pickup का time ठीक करने पर काम कर रहे हैं।

Hi [Name], thank you for choosing [Restaurant] for [Event]. Could you score three things out of 5: food, quantity and service? For example, 5, 4, 5. If any dish ran short or was left over, please tell us which one.

नमस्ते [Name], [Event] के लिए [Restaurant] को चुनने का शुक्रिया। क्या आप तीन चीज़ों को 5 में से number देंगे: खाना, quantity और service? जैसे 5, 4, 5। कोई dish कम पड़ी या बच गई हो, तो उसका नाम भी बता दीजिए।

Hi [Name], we noticed you have not ordered from [Restaurant] since [Month]. No offer in this message, just one question: did we get something wrong? A one-line reply would really help. If you moved or your routine changed, that is fine too. Reply STOP to opt out.

नमस्ते [Name], हमने देखा कि [Month] के बाद आपने [Restaurant] से order नहीं किया। इस message में कोई offer नहीं है, बस एक सवाल: क्या हमसे कुछ गलती हुई? एक लाइन का जवाब भी बहुत काम आएगा। घर बदल गया हो या routine बदल गया हो, तो भी कोई बात नहीं। Message बंद करवाने के लिए STOP लिखकर भेजें।

Hi [Name], we are planning a [Option] of [Dish] for one person. Would you order it at ₹[Price]? Reply YES, MAYBE or NO. Your answer goes straight into the decision. Reply STOP to opt out.

नमस्ते [Name], हम एक person के लिए [Dish] का [Option] लाने की सोच रहे हैं। ₹[Price] में आप इसे order करेंगे? YES, MAYBE या NO लिखकर बताइए। आपका जवाब सीधे हमारे फैसले में गिना जाएगा। Message बंद करवाने के लिए STOP लिखकर भेजें।

Hi [Name], last month you told us the [Dish] was [Issue]. We have since [Change]. Thank you for saying it. If you try it again, we would like to know whether it is better.

नमस्ते [Name], पिछले महीने आपने बताया था कि [Dish] [Issue] थी। तब से हमने [Change] किया है। बताने के लिए शुक्रिया। फिर से try करें तो ज़रूर बताइए कि अब बेहतर लगी या नहीं।

Tips for sending these on WhatsApp

• Ask for replies you can count. Numbers and keywords such as 1 to 5, YES or NO, HOT or COLD can be tallied in a sheet at the end of the week; paragraphs cannot.
• Let ratings and questions do different jobs. On Tezzu, customers can leave order reviews and ratings after delivery, which leaves your WhatsApp feedback messages free for the one specific question you need answered this week.
• Reply to every low score within a day. The negative review follow-up messages cover what to say. Automated feedback collection explains how to make the asking routine.
• Close the loop. When you change something because of feedback, tell the people who raised it. It can be the nudge that brings a quiet customer back, and why customers stop ordering shows how to spot the ones worth asking.

Frequently asked questions

What is a good feedback request message for customers?

A short message with one specific question the customer can answer in a word or a number, sent in the chat they ordered on. "How was the dal makhani, 1 to 5?" works better than "Please share your feedback". Thank them, ask the question, say what you will do with the answer, and keep it to three lines. Leave offers out unless you are treating it as a marketing message.

How is a feedback request different from a review request?

A feedback request is private and asks a specific question so you can improve, such as whether the food arrived hot. A review request asks for a public rating that other customers will see, on your store or on Google. Use feedback requests to find problems and review requests once you are confident the order went well for most customers.

How often should I ask customers for feedback?

Not after every order. Ask after a customer's first order, after they try a new dish, and once a month for tiffin subscribers and other regulars. More than that starts to feel like homework, and the replies dry up. If you get a low score, follow up personally; a single conversation teaches you more than ten unread surveys.