Tiffin daily menu broadcast messages

A daily menu message for a tiffin service goes out to subscribers every evening or early morning, from home kitchens doing 20 dabbas to services doing 300. Subscribers want to know what is coming before it arrives, and the kitchen needs to know who is skipping before it cooks. The one thing that makes this message work is consistency: the same time every day, the same short format, and a cut-off time by which a subscriber can skip or add. Once customers learn that the menu lands at 8 pm and skips close at 9 pm, the message runs the kitchen for you.

Send the next day's lunch menu by 8 or 9 pm, or the same-day menu by 7 am at the latest. Use a fixed layout: day and date, items, delivery window, and one line on how to skip or add. Keep it under 250 characters; a dabba has four or five items, not a paragraph. Subscribers have agreed to daily messages by signing up, so these need no opt-out line, but any message that sells a trial to non-subscribers does. If you run a four-week rotation, rotating menus on your store page can show tomorrow's items without retyping them each night.

[Restaurant] lunch for [Day], [Date]: dal tadka, aloo gobi, jeera rice, 4 rotis, salad and pickle. Delivery between [Time] and [Time]. To skip tomorrow, reply SKIP by 9 pm tonight. To add an extra dabba, reply ADD.

[Restaurant] का [Day], [Date] का lunch: dal tadka, aloo gobi, jeera rice, 4 roti, salad और अचार। Delivery [Time] से [Time] के बीच। कल skip करना हो तो आज रात 9 बजे तक SKIP लिखें। एक extra dabba चाहिए तो ADD लिखें।

[Restaurant] menu for [Day], [Date]. Lunch: rajma, bhindi masala, rice, 4 rotis, salad. Dinner: paneer butter masala, mixed veg, 4 rotis, kheer. Lunch delivery [Time] to [Time], dinner [Time] to [Time]. Reply SKIP LUNCH or SKIP DINNER by 9 pm tonight.

[Restaurant] का [Day], [Date] का menu। Lunch: rajma, bhindi masala, rice, 4 roti, salad। Dinner: paneer butter masala, mixed veg, 4 roti, kheer। Lunch delivery [Time] से [Time], dinner [Time] से [Time]। आज रात 9 बजे तक SKIP LUNCH या SKIP DINNER लिखें।

[Restaurant] menu for [Date] to [Date]. Mon: chole, rice, roti. Tue: dal fry, aloo matar, roti. Wed: kadhi chawal, bhindi. Thu: rajma, jeera rice. Fri: paneer, mixed veg, roti. Sat: pulao, raita, papad. Full menu with sabzi details: [Link]. Reply SKIP with the day name by 9 pm the night before.

[Restaurant] का [Date] से [Date] तक का menu। Mon: chole, rice, roti। Tue: dal fry, aloo matar, roti। Wed: kadhi chawal, bhindi। Thu: rajma, jeera rice। Fri: paneer, mixed veg, roti। Sat: pulao, raita, papad। सब्ज़ी की पूरी जानकारी यहाँ: [Link]। किसी दिन skip करना हो तो एक रात पहले 9 बजे तक SKIP और दिन का नाम लिखें।

[Restaurant] special for [Day], [Date]: [Festival] thali with puri, chole, aloo sabzi, boondi raita, halwa and papad. This replaces the regular lunch at no extra cost. Non-subscribers can order a single thali at [Amount] here: [Link]. Reply SKIP by 9 pm tonight if you do not want it.

[Restaurant] का [Day], [Date] का special: [Festival] thali, जिसमें puri, chole, aloo sabzi, boondi raita, halwa और papad। ये regular lunch की जगह आएगा, कोई extra charge नहीं। जो subscriber नहीं हैं वो एक thali [Amount] में यहाँ order कर सकते हैं: [Link]। नहीं चाहिए तो आज रात 9 बजे तक SKIP लिखें।

Hi [Name], a small change in today's [Restaurant] lunch. Bhindi is not fresh at the market this morning, so we are sending lauki chana instead. Everything else stays the same. If you would rather skip today, reply SKIP by [Time] and the meal will be credited.

नमस्ते [Name], आज के [Restaurant] lunch में एक छोटा बदलाव। आज सुबह market में bhindi अच्छी नहीं मिली, इसलिए उसकी जगह lauki chana भेज रहे हैं। बाकी सब वैसा ही है। अगर आज skip करना चाहें तो [Time] तक SKIP लिखें, meal credit हो जाएगा।

[Restaurant] on [Day], [Date]: the regular veg dabba as usual. Non-veg add-on for the day: chicken curry (2 pieces) for [Amount] extra, or egg curry for [Amount]. Reply CHICKEN or EGG by 9 pm tonight to add it to tomorrow's lunch. The add-on is billed with your next cycle.

[Restaurant] [Day], [Date] को: regular veg dabba हमेशा की तरह। उस दिन का non-veg add-on: chicken curry (2 piece) [Amount] extra, या egg curry [Amount] में। कल के lunch में जोड़ने के लिए आज रात 9 बजे तक CHICKEN या EGG लिखें। Add-on का पैसा आपके अगले cycle के साथ जुड़ेगा।

[Restaurant]: tomorrow's lunch is dal makhani, jeera aloo, rice and roti. We are also making gajar halwa; a 150 g box is [Amount] extra. Reply HALWA by 9 pm tonight to add it to your dabba. Limited to the first [Number] replies.

[Restaurant]: कल का lunch dal makhani, jeera aloo, rice और roti है। साथ में हम gajar halwa भी बना रहे हैं; 150 g का box [Amount] extra। अपने dabbe में जोड़ने के लिए आज रात 9 बजे तक HALWA लिखें। सिर्फ पहले [Number] replies के लिए।

Reminder from [Restaurant]: skips for tomorrow's lunch close at 9 pm, in about 45 minutes. If you are travelling or eating out, reply SKIP now and the meal is credited to your plan. No reply means we cook and deliver as usual.

[Restaurant] की तरफ से reminder: कल के lunch का skip 9 बजे बंद हो जाएगा, यानी करीब 45 मिनट में। अगर आप बाहर हैं या बाहर खा रहे हैं, तो अभी SKIP लिखें, meal आपके plan में credit हो जाएगा। Reply नहीं आया तो हम हमेशा की तरह बनाकर पहुँचा देंगे।

Hi [Name], thanks for asking about [Restaurant]. Tomorrow's lunch is rajma, aloo gobi, rice, 4 rotis and salad, home-style, delivered between [Time] and [Time] in [Area]. Try one dabba at [Amount], no plan needed: [Link]. Monthly plans start at [Amount]. Reply STOP to opt out.

नमस्ते [Name], [Restaurant] के बारे में पूछने के लिए शुक्रिया। कल का lunch rajma, aloo gobi, rice, 4 roti और salad है, घर जैसा, [Area] में [Time] से [Time] के बीच delivery। एक dabba [Amount] में try करें, plan की ज़रूरत नहीं: [Link]। Monthly plan [Amount] से शुरू। ये messages बंद करने के लिए STOP लिखें।

Hi [Name], your [Restaurant] lunch is out for delivery and should reach you between [Time] and [Time]. Today's dabba: dal tadka, aloo gobi, jeera rice, 4 rotis. Please keep the empty box from yesterday ready for the rider.

नमस्ते [Name], आपका [Restaurant] का lunch delivery के लिए निकल गया है और [Time] से [Time] के बीच पहुँच जाएगा। आज के dabbe में: dal tadka, aloo gobi, jeera rice, 4 roti। कल वाला खाली dabba rider के लिए तैयार रखिएगा।

Tips for sending these on WhatsApp

• Pick one send time and never move it. 8 pm for tomorrow's menu with a 9 pm skip cut-off is the most common pattern because it gives the kitchen the count before the morning shopping.
• Use one-word replies for actions: SKIP, ADD, CHICKEN, HALWA. Staff can count replies in a chat list in a minute; sentences need reading.
• Send the menu from a WhatsApp Business API number, not a personal number with a 256-contact broadcast list. Above that count the list splits, people get missed, and the number is at risk. Taking tiffin orders on WhatsApp covers the setup.
• Put the full rotation on your store page so the daily message can stay short. On Tezzu, a rotating menu by weekday shows the right day's items when a subscriber opens the link.
• Keep the trial invite separate from the subscriber menu. Subscribers do not need the price, and leads do not need the skip instructions.

Frequently asked questions

What time should a tiffin service send the daily menu?

The evening before, between 7 and 9 pm, for the next day's lunch, with a skip cut-off an hour after the message. Morning sends are fine for same-day dinner menus but too late for lunch, since the kitchen has already shopped and started cooking. Keep the time fixed; subscribers start expecting the message and reply faster when it is predictable.

Should the daily menu message include prices?

Not for subscribers, who have already paid for the plan. Include a price only for add-ons such as a non-veg item or a sweet, and in the trial invite sent to new leads. Putting the plan price in every daily message makes the message longer and gives subscribers the feeling they are being sold to every evening.

How do I handle skip requests without losing track?

Ask for a single word, set a firm cut-off, and record each skip against the subscriber's plan the same evening so the credit is visible when they renew. If skips are tracked in a notebook, mistakes show up at renewal time as arguments about meals left. A tool that holds the subscription and the skip count in one place, such as Tezzu's dashboard with scheduled orders, removes that argument.