Average order value (AOV) is your total sales for a period divided by the number of orders in that period. It tells you what a typical customer spends per order. Decide once whether you measure it before or after discounts and whether delivery charges are included, then keep the definition fixed so the trend means something.
Why it matters
Several costs are fixed per order whatever its size: packaging, the rider trip, a per-order platform fee. Every extra rupee of order value lands on top of those costs, so raising AOV lifts profit per order faster than taking more orders. The levers are combos and bundles, add-ons at checkout, a free delivery threshold, a minimum order value and menu placement. On a delivery app a bigger order is also commissioned at the same percentage; on a direct channel with a flat fee, the extra value stays with you. The 12 restaurant KPIs to check every Monday puts AOV next to the other numbers you should watch.
Example
A kitchen does 600 orders a month on ₹2,40,000 of sales, so AOV is ₹400. Fixed costs per order are ₹18 packaging, ₹35 rider, ₹10 per-order fee and about ₹8 in gateway charges, so ₹71. At a 60 percent gross margin, each order contributes ₹240 minus ₹71, or ₹169. A dessert-and-drink combo as a ₹50 add-on takes AOV to ₹450: ₹270 minus ₹72, or ₹198, which is ₹29 more per order and ₹17,400 a month on the same 600 orders. Combo offers and bundles shows how to price the add-on so it sells.
Tezzu's live dashboard shows orders and revenue, and bundles, build-your-own bundles and per-zone free-delivery thresholds are the AOV levers built into the store page.