Repeat customers, loyalty and reviews
Getting second orders, loyalty without an app, reviews, feedback and win-back campaigns.
19 guides
Marketing & GrowthAutomated Feedback Collection After Every Order
How to collect the customer feedback restaurant owners actually use: one rating and one question after each order, sent automatically and routed to a fix.
Marketing & GrowthCustomer Lifetime Value for Restaurants: Calculate It and Improve It
The customer lifetime value restaurant owners should track: a formula with a worked rupee example, why channel changes it, and four levers to raise it.
Marketing & GrowthFirst Order to Second Order: The Only Conversion That Matters
Why second order rate is the number to watch in a food business: how to calculate it, what it is worth, six things that move it and a 14-day message plan.
Marketing & GrowthHandling Order Complaints on WhatsApp: Scripts for Staff
Copy-and-paste order complaint response scripts for wrong items, late delivery, cold food and refunds, plus the staff rules that keep customers.
Marketing & GrowthHow to Respond to Negative Restaurant Reviews: Templates and Tone
How to respond to negative reviews restaurant owners get on Google and delivery apps: a four-part reply, examples by complaint type, and the tone to avoid.
Marketing & GrowthLocal SEO for Restaurants: Ranking for Near Me Searches
Local SEO for restaurants explained: how Google picks the map pack, what to fix on your listing, reviews and site, plus a 30-day plan for near me searches.
Marketing & GrowthPersonalised Offers: Using Order History to Sell More
The personalized offers restaurant owners can run from order history alone: the data you already have, six offer plays, how to send and how to measure.
Marketing & GrowthRestaurant Coupon Codes: Strategy, Examples and Fraud Prevention
Twelve restaurant coupon ideas matched to a goal, how to price a discount so it still makes money, code naming, how coupons leak and how to measure each.
Marketing & GrowthRestaurant CRM: Do Small Restaurants Need One?
What a restaurant CRM actually does, what a small restaurant needs from one, where the customer data comes from, and three options compared on cost.
Marketing & GrowthRestaurant Referral Program: Templates and Rewards That Work
How to run a restaurant referral program on WhatsApp: four reward structures, setup steps, copy-and-send message templates and the rules that stop abuse.
Marketing & GrowthReviews on Your Own Store: Why Owned Reviews Beat Aggregator Ratings
Why restaurant reviews on website and store pages you own beat a delivery app rating: who owns them, what they measure and how to collect them.
Marketing & GrowthWhy Customers Stop Ordering (And How to Find Out)
The customer churn restaurant owners rarely notice: seven reasons customers stop ordering, how to spot a lapsed customer early, and how to ask them why.
Marketing & GrowthGoogle Business Profile for Restaurants: Complete Optimisation Guide
A field-by-field Google Business Profile for restaurants guide: categories, hours, menu, photos, reviews, posts and a direct order link.
Marketing & GrowthHow to Get More Google Reviews for Your Restaurant
How to get google reviews for restaurant listings: find your review link, ask at the right moment on WhatsApp, and stay inside Google's rules.
Marketing & GrowthHow to Get Repeat Orders: 17 Tactics for Food Businesses
Seventeen ways to get more repeat orders restaurant and cloud kitchen owners can run on WhatsApp this week, with rupee examples and no app required.
Marketing & GrowthRestaurant Customer Retention: The Complete Guide
A restaurant customer retention guide: how to measure repeat rate, why customers leave, how to win the second order, and a 30-day plan to keep them.
Marketing & GrowthRestaurant Loyalty Program on WhatsApp (No App Required)
How to run a restaurant loyalty program on WhatsApp with coupons and messages instead of an app: four formats, setup steps, templates and the maths.
Marketing & GrowthReview Request Message Templates for WhatsApp
Copy-and-send review request message templates for WhatsApp: Google review asks, private feedback requests, dine-in and delivery versions, and timing.
Using TezzuGrowing Your Business with Tezzu: Tips for Getting More Orders
You're set up on Tezzu — now how do you get more customers? Practical strategies for promoting your store and increasing repeat orders.