You're Live — Now What?
Setting up your Tezzu store is step one. Getting a steady flow of orders is the real game. The good news: you don't need a marketing budget to start growing. Here are practical, proven strategies that Tezzu merchants use to get more orders.
Strategy 1: Share Your Store Link Everywhere
Your store page at tezzu.in/store/your-name is your most powerful marketing tool. It's a direct link where anyone can see your menu and order. Share it aggressively:
WhatsApp Status
Post your store link as a WhatsApp Status at least once a day during peak hours. "Hungry? Order directly from us: tezzu.in/store/your-name" — your existing contacts see it, and they can order in seconds.
Instagram & Facebook
Add your store link to your Instagram bio. Post stories with food photos and a "swipe up to order" or "link in bio" prompt. Create a Facebook post showing your menu highlights with the ordering link.
Google Maps / Google Business Profile
Add your Tezzu store link as your "website" on Google Business Profile. When people find you on Google Maps, they can click directly to order. This is one of the highest-converting channels because people searching on Maps have immediate intent.
Strategy 2: QR Codes on Everything
Generate a QR code for your store link (free tools like qr-code-generator.com work fine) and print it on:
- Your billing counter — "Scan to order online next time"
- Delivery packaging — Every delivery becomes a marketing piece
- Table standees — If you have dine-in, let customers scan to see the menu
- Business cards — Modernize your card with a QR code
- Flyers in your locality — Distribute in your delivery zone
Strategy 3: Convert Existing Customers
If you're already getting orders through phone calls or aggregators, convert those customers to your direct channel:
For Phone-Order Customers
"Instead of calling us, you can now order on WhatsApp or our store page. It's faster and you can track your order." Share your store link via WhatsApp.
For Aggregator Customers
Include a card or flyer in every aggregator delivery: "Love our food? Order directly from our store at tezzu.in/store/your-name and get ₹50 off your next order." Over time, shift your best customers to your direct channel.
Strategy 4: Create Combos and Offers
Use your menu management to create attractive combo deals:
- Lunch combos — Bundled meal at a discount during 12-2 PM
- Family packs — Larger portions at better per-unit pricing
- First-order discount — Announce it on your store page and social media
Combos increase your average order value and give customers a reason to try new items.
Strategy 5: Engage Your Existing Customers
One of the biggest advantages of having your own WhatsApp number for orders is that you own the customer relationship. Use it:
- Personal touch — Send a "Thank you for your order!" message on WhatsApp after delivery
- New items — When you add something new to the menu, message your recent customers: "We just launched our new Paneer Tikka Pizza — order it at tezzu.in/store/your-name!"
- Festival specials — During Diwali, Holi, or local festivals, create special menus and notify customers
Strategy 6: Optimize Your Store Page
Your store page is your shopfront. Make it compelling:
- High-quality food photos — Items with photos get significantly more orders. Use natural lighting and shoot from above.
- Clear item names — "Butter Chicken with Naan (Serves 2)" is better than just "Butter Chicken"
- Organized categories — Put your bestsellers first. Keep categories logical.
- Updated availability — Nothing frustrates a customer more than ordering something that's out of stock.
Strategy 7: Use Your Dashboard Data
Your Tezzu dashboard gives you insights — use them:
- Peak hours — Know when most orders come in and ensure you're ready
- Popular items — Double down on what sells. Create variations and combos around bestsellers.
- Slow items — Either improve them (better photos, adjusted pricing) or remove them to simplify your menu
- Order source — See if more orders come from WhatsApp or your store page, and focus promotion accordingly
The Tezzu Support System
If you need help at any stage — setting up your menu, configuring delivery zones, promoting your store — Tezzu's support team is available. Just reach out and a team member will help you. You're not on your own.
Start Small, Scale Fast
You don't need to do everything at once. Start with one strategy — share your store link on WhatsApp Status today. Add a QR code to your packaging this week. Post on Instagram next week. Each small action compounds over time, and before you know it, your direct order volume is growing steadily.