Interakt vs Wati vs Tezzu: Which Is Built for Food Businesses?

Interakt vs Wati is the comparison most Indian businesses run when they first look at the WhatsApp Business API, and for a restaurant it is the wrong pair to compare. Both are chat platforms: a shared inbox, a chatbot builder and broadcasts on top of the API. A food business needs the order itself handled, which is what Tezzu is built for. This post compares Interakt vs Wati where they actually differ, then puts Tezzu beside them on the questions a restaurant, cloud kitchen, tiffin service or home baker would ask.

Pricing for Interakt and Wati is described by model rather than by amount because the amounts change; check each pricing page. Tezzu's prices are given because they are ours.

The three products in one paragraph each

Interakt is a WhatsApp Business API platform from Haptik. It gives a business a shared team inbox, campaign broadcasts, automated chatbot flows, Instagram DM handling and commerce features built on the WhatsApp catalog and cart, with integrations for Shopify and similar stores. It is priced as subscription tiers, often billed quarterly or annually, plus Meta's conversation charges.

Wati is also a WhatsApp Business API platform, used by businesses in many countries. Its core is the shared inbox, a no-code chatbot builder, broadcasts, Click-to-WhatsApp ad support and CRM and ecommerce integrations. It is priced as a monthly subscription by tier and number of users, plus conversation charges that may carry a markup over Meta's rate.

Tezzu is a WhatsApp ordering platform for food businesses. The customer orders inside a chat on the business's own number, with a bot handling the menu, cart, address and payment, or on a free store page at tezzu.in/store/your-name. Orders land in a live dashboard and a staff app. It is priced at ₹999, ₹1,999 or ₹3,999 a month plus a flat ₹10 per order, no commission, with a 7-day free trial.

Interakt vs Wati: where they actually differ

For a business that genuinely needs an inbox, the two are closer than their marketing suggests, and the differences are practical.

Commerce approach

Interakt leans on the native WhatsApp catalog and cart: the customer browses a catalog inside WhatsApp, adds items and sends the cart to you. Wati leans on the chatbot builder and on integrations with ecommerce stores, so the ordering logic often lives in Shopify or WooCommerce and Wati handles the messages around it. Neither has a food-specific ordering flow.

Pricing structure

Wati's tiers are built around the number of agent seats, so cost rises as you add staff to the inbox. Interakt's tiers are built around features and volume, with quarterly or annual billing common. Both pass on conversation charges, which is the part that scales with order volume. Check both pricing pages and model your own monthly conversation count before comparing.

Integrations and support

Both integrate with common CRMs and ecommerce platforms and both support Click-to-WhatsApp ads. Interakt's parent company gives it a large Indian support footprint; Wati's base is more international. Owners report differences in onboarding speed and support responsiveness in both directions, so take a trial of each and raise a support ticket during it.

Who each suits

Interakt suits Indian D2C brands and service businesses that want catalog-based commerce and an inbox with Indian support. Wati suits support and marketing teams who want to build their own flows and already run a store on Shopify or WooCommerce. For either, the restaurant question remains: who builds the ordering?

Where both fall short for a food business

A restaurant's WhatsApp traffic is orders, and each order has parts that an inbox does not model:

• A menu with categories, variants and add-ons that changes weekly. On a chat tool this is a catalog with limited options or a set of chatbot flows to maintain.
• Delivery zones with charges by distance and a free-delivery threshold. Neither tool has a concept of distance.
• Payment for this order, by UPI or card, with the status shown against the order. On a chat tool you generate a payment link elsewhere and reconcile by hand.
• Pickup points with collection times, scheduled orders and pre-orders.
• The kitchen: a KOT on a thermal printer, order statuses from pending to served, a staff app that announces a new order out loud.
• Dine-in with QR codes on tables and table numbers on the order.

Every one of these has to be built, integrated or done manually on Interakt or Wati. The post on what a WhatsApp order bot can do describes the flow a restaurant actually needs, and the chatbot builders vs ordering platforms post explains why a generic builder does not get there without a lot of glue.

Feature comparison: Interakt vs Wati vs Tezzu

Pricing models compared without the numbers

The three charge in different shapes, and the shape matters more than the sticker price. Interakt and Wati bill a subscription and then conversation charges, which depend on Meta's rates for the category of message, on any vendor markup, and on how many conversations your orders and campaigns open in a month. For a restaurant, where every order is at least one conversation and every status update may be another, this is the part of the bill that grows.

Tezzu bills a subscription and a flat ₹10 per order. The ₹10 is the same whether the order took two messages or fifteen, and there is no commission on the order value. The Tezzu pricing explainer covers what the ₹10 includes and what is free. For a worked comparison, take 300 orders a month: on Tezzu Starter that is ₹999 plus ₹3,000, which is ₹3,999. On a conversation model, write down the subscription, then estimate conversations per order and multiply by the per-conversation rate on the vendor's pricing page; the answer will depend on the estimate, which is the point.

Which should you pick

Pick Interakt or Wati if WhatsApp is mainly a support and marketing channel for you and orders happen somewhere else: a D2C brand with a Shopify store, a clinic, a coaching institute, a travel agency. Between the two, Interakt if you want catalog-based commerce and Indian support, Wati if you want a strong no-code flow builder and seat-based pricing suits your team.

Pick Tezzu if orders are the point. A restaurant, cloud kitchen, tiffin service, cafe, sweet shop or home baker gets the ordering bot, store page, payments, zones, kitchen printing and campaigns in one product with a per-order fee. If you already run Interakt or Wati for support and want ordering, note that both platforms and Tezzu connect to a WhatsApp number through Meta, and a number can only be connected to one API provider at a time, so the practical choice is one platform per number. The Wati alternatives for restaurants post and the Tezzu vs Wati and Interakt comparison go deeper on that switch.

What this looks like on Tezzu

Setup starts with your own WhatsApp number. Meta's embedded signup connects it to the WhatsApp Business API in a few minutes, and you keep the number. You build the menu in the dashboard with categories, variants, add-ons and bundles, set delivery zones with distance-based charges and a free-delivery threshold per zone, add pickup points with collection times, and enable Razorpay for UPI and cards, or connect your own Razorpay account for zero platform fee on payments. Cash on delivery is a switch.

A customer who messages the number sees the menu from the bot, builds a cart, confirms an address, pays or picks cash, and the order appears in the live dashboard and on the staff app with a spoken announcement. The kitchen gets a KOT on a thermal printer, the customer gets status updates, and a review request goes out after delivery. Campaigns to your customer list run from the same dashboard with a prepaid wallet, and Click-to-WhatsApp ads on the Growth plan drop people into the same ordering flow. Hindi and English are both supported. Setup takes about 30 minutes, and the 7-day free trial runs real orders before any payment.

Frequently asked questions

Is Interakt better than Wati?

Neither is better in general. Interakt leans on WhatsApp's native catalog and cart and has an Indian parent company with a large support footprint; Wati has a strong no-code chatbot builder, seat-based pricing and an international base. Both charge a subscription plus conversation charges. If you need a support inbox, trial both and compare support responsiveness. If you need food ordering, neither includes it.

Can I use Interakt or Wati to take restaurant orders?

You can build an ordering flow with their chatbot tools and the WhatsApp catalog, but the menu, delivery charges, payment matching and kitchen alerts are yours to build and maintain, and each order is billed as a conversation. Restaurants that try it typically end up with a payment link tool, a spreadsheet and manual copying. An ordering platform includes those pieces.

Can I run Tezzu alongside Interakt or Wati on the same number?

No. A WhatsApp Business API number connects to one provider at a time through Meta. You can run a chat tool on one number and an ordering platform on another, but for a restaurant that splits customers between two numbers. Most owners pick the platform that handles orders and use its campaign feature for marketing, since that is where the customer list and order history already live.

What does Interakt or Wati cost compared to Tezzu?

Interakt and Wati charge a subscription plus per-conversation charges based on Meta's rates, so the monthly bill depends on how many conversations your orders and campaigns open; check their pricing pages for current tiers. Tezzu charges ₹999, ₹1,999 or ₹3,999 a month plus a flat ₹10 per order with no commission, which can be worked out exactly from your order count.