Understanding How Aggregator Commissions Work
When you sell through Swiggy or Zomato, you pay a commission on every single order. This isn't a fixed amount — it's a percentage of the order value, typically ranging from 25% to 30%. Some restaurants report paying up to 35% after including all charges.
Let's be clear about what this means for your bottom line.
The Math: A Real-World Example
Let's say you run a restaurant doing 50 orders per day with an average order value of ₹400.
With a 28% Aggregator Commission
- Daily revenue: 50 × ₹400 = ₹20,000
- Commission paid: ₹20,000 × 28% = ₹5,600/day
- Monthly commission: ₹5,600 × 30 = ₹1,68,000/month
- You keep: ₹6,00,000 − ₹1,68,000 = ₹4,32,000
With Tezzu (₹10 per order)
- Daily revenue: 50 × ₹400 = ₹20,000
- Tezzu fee: 50 × ₹10 = ₹500/day
- Monthly fee: ₹500 × 30 = ₹15,000/month
- You keep: ₹6,00,000 − ₹15,000 = ₹5,85,000
The Difference
With Tezzu, you save ₹1,53,000 every month compared to a 28% aggregator commission. That's ₹18.36 lakhs per year — money that goes back into your business instead of the platform's pocket.
But What About the Traffic Aggregators Bring?
This is the most common counter-argument, and it's worth addressing honestly.
Aggregators do bring new customers. But consider this:
- You're paying for every order, not just new customers. A loyal customer who orders from you every week through Swiggy costs you 28% every single time.
- You don't own the customer relationship. The customer is loyal to Swiggy's discounts, not to your restaurant. They'll switch to a competitor if there's a better deal.
- Your margins shrink. Many restaurants report operating at near-zero profit on aggregator orders after accounting for food cost + commission.
The Hybrid Approach
We're not saying you should delete your Swiggy listing tomorrow. Many successful Tezzu merchants use a hybrid approach:
- Use aggregators for discovery — New customers find you on Swiggy/Zomato.
- Convert them to your store — Include a card in their delivery saying "Order directly from our store and get 10% off next time." Share your tezzu.in/store/your-name link.
- Build your direct channel — Over time, more customers order through your own store page and WhatsApp, and your effective commission rate drops dramatically.
Beyond Commission: Other Hidden Costs
Aggregator commissions aren't the only cost. Consider:
- Discounting pressure — Platforms push you to offer discounts to rank higher, further eroding margins.
- Packaging mandates — Specific packaging requirements add cost.
- Customer data ownership — You can't market to your own customers or build loyalty programs.
- Algorithm dependency — Your visibility depends on the platform's ranking algorithm, which can change anytime.
What Tezzu's Flat Pricing Includes
At ₹10 per order with no percentage commission, here's what you get:
- Your own online store page (tezzu.in/store/your-name)
- WhatsApp ordering on your own number
- Live dashboard with order management
- Customer notifications and order tracking
- Payment support (COD + UPI)
- Delivery zone management
No hidden fees. No rising percentages as you scale. The more orders you get, the more you save.