WhatsApp Commerce

WhatsApp Ordering System Guide: Setup, Features & Best Practices

TT
Tezzu Team
||8 min read

Why Use a WhatsApp Ordering System?

WhatsApp is where your customers already are. Over 500 million people in India use it daily. A WhatsApp ordering system lets you accept orders directly in the chat — no app download, no website build, no aggregator commission eating into your margins.

For restaurants, cloud kitchens, grocery stores, and local businesses, it's become the fastest way to go online and start taking orders.

What to Look for in a WhatsApp Ordering System

1. Orders on Your Own Number

Your business should receive orders on your WhatsApp number — not a shared or white-label number. That way customers save your contact once and order again with one tap. You own the relationship.

2. Menu & Catalogue Inside Chat

Customers should be able to browse your full menu, see prices, add items to cart, and confirm the order — all within WhatsApp. No redirects to external forms or broken links.

3. Payment Options

Look for support for Cash on Delivery (COD), UPI, and optionally online payment gateways like Razorpay. The best systems let you choose which methods to enable per store.

4. A Store Page for Discovery

You need a shareable link (e.g. tezzu.in/store/your-name) so customers can find your menu and start a WhatsApp order. This works as your digital storefront on Google, Instagram, and QR codes.

5. Live Dashboard

Orders should land in a single dashboard where you can accept, reject, mark preparing, and mark delivered. Real-time notifications on your phone keep you from missing an order.

6. Transparent Pricing

Avoid percentage-based commission. Flat per-order pricing (e.g. ₹10/order) is predictable and keeps more margin in your pocket as you scale.

How to Set Up WhatsApp Ordering in 30 Minutes

Step 1: Sign Up and Verify

Register with a provider like Tezzu using your phone number. Verify via OTP — no lengthy KYC for getting started.

Step 2: Create Your Store Profile

Add your business name, logo, banner image, and a short description. Choose a unique keyword for your store URL (e.g. your-restaurant so your page is tezzu.in/store/your-restaurant).

Step 3: Build Your Menu

Add categories (Starters, Mains, Desserts) and items with names, prices, and photos. Optionally add variants (size, spice level) and add-ons. Items with images typically get more orders.

Step 4: Set Delivery & Payments

Define your delivery zones, minimum order amount, and delivery charges. Enable COD and/or online payments as per your preference.

Step 5: Go Live

Share your store link and WhatsApp number on social media, Google Business, and in your packaging. Start accepting orders the same day.

Best Practices for WhatsApp Ordering

  • Reply quickly — Customers expect a fast response. Use templates and a live dashboard so you never miss a message.
  • Keep your menu updated — Mark items out of stock, update prices, and add seasonal specials so the catalogue is always accurate.
  • Use your store page everywhere — Put the link in your Instagram bio, Facebook page, and on printed QR codes at your outlet.
  • Encourage repeat orders — Once a customer has ordered once on WhatsApp, they're in your chat list. A simple "Order again?" message or weekly offers can bring them back.

Tezzu: A Complete WhatsApp Ordering System

Tezzu gives you everything above: orders on your own WhatsApp number, menu in chat, COD and online payments, a free store page, and a live dashboard. Pricing is simple — ₹10 per order with a free plan to start. No percentage commission.

Whether you run a restaurant, cloud kitchen, grocery store, or bakery, you can be live and accepting orders in under an hour. Start with the free plan and scale as you grow.

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